The Losing Block
The Winning Block
Hypothesis:
Having a review block above your website fold, directly below your hero image will convert higher than having it further down the page.
Result:
The results from this A/B test were inline with our initial hypothesis in that having a review block just below the hero banner does help your website to convert higher than if it is further down the page. There was a 40% increase in the amount of conversions when the review block was directly below the hero.
Action Step:
These results outline the importance of having an element of trust for the user when they land on your website. It may be that seeing a review from a person who was once in a similar position as your potential customer is enough to entice them to book your services. Think about how you can provide a sense of trust for your users as soon as they land on your website!
