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All About Convert: Small Business Website Design to Increase Sales
All About Convert Websites
We do two main things really well, help your SEO, and convert more leads from your website traffic. Here’s how.
Rank Higher in Search Engines. Better SEO.
Custom Code, written in Schema.org code structure
Convert websites are built using custom code, written using http://schema.org/ code structure.
Schema.org was founded by Google, Microsoft, Yahoo and Yandex to provide a shared vocabulary for naming different pieces of code to be easier found in search.
What this means is, content found on your Convert website will be easily found in search engines to help you rank higher, because our websites are built using schema.org.
Because it is custom code, a Convert website is also far more customizable, unrestricted by the constraints imposed by drag-and-drop editors like Wordpress, Weebly, and Wix.
This further allows you to rank higher in search because the custom-coded design is superior to drag-and-drop sites and more unique.
User-generated-content (reviews published to your website)
You can think of SEO for a website a little bit like a bird flapping its wings; if you’re not putting out new content or updating existing content (flapping), it’s not going to go higher.
If the website isn’t updating content or adding new content on a consistent basis, such as through a blog, it’s like a bird that is in the air but isn’t flapping; it’s going to fall in the rankings.
Websites that are not updated regularly with new content will gradually rank lower over time, because Google wants to show users content that is the most relevant content to them.
With Convert, reviews you get through NiceJob (and all other reviews you get or had previously), can be automatically published to your website.
This is considered “user-generated-content” by Google and other search engines and because it’s other people doing this and not the webmaster, it’s actually a bigger flap than if a website owner were to update a similar amount of content yourself.
Current SEO & Domain Name are not negatively affected
Convert websites will take your existing domain name and port it over to the new Convert website when it is completed.
No existing SEO is lost from this process.
In general, Convert websites will rank higher, or at bare minimum the same as before from the porting process. Search rankings will not be negatively affected from this.
Because SEO is about “domain name authority”, that is how relevant your website is for specific keywords you rank in, and not about the specific website itself, any SEO backlinks or content you’ve created will continue to boost your SEO after you’ve switched your website to Convert but kept the same domain name.
Mobile optimized
Google is increasingly ranking websites not by their desktop rankings, but by their mobile rankings. This is a reflection of the fact that most website browsers are done through mobile (and no longer from a desktop).
Convert websites are mobile optimized and will take advantage of how Google is focussing on showing mobile-first content to website visitors.
Search Optimized Content Writing
All content we write for your website can be optimized for the keywords you’re targeting in your area and for your business.
When Google and other search engines look at your website to decide what keywords to rank for and how to rank them, it’s not a person sitting behind a computer and making these decisions, they are programs that scrape the web and the content on your website to decide on relevant keywords.
Your entire Convert website will be optimized for keywords relevant to your business.
Simply put, the content we write helps you rank higher in search and gets you more organic traffic to your website, which Convert then helps turn into leads.
Incredible User Experience
Convert websites are beautiful, simple, and have high conversion rates. This helps Convert websites rank higher.
Google is trying to show users the most relevant content for their search, and uses signals like these (good user experience, and high engagement for users such as through conversions) to determine that.
+ Standard NiceJob helps your SEO too
If there were two companies on Google who were basically the same, but one had 100 reviews and the other had 5, which one do you think would rank higher?
You guessed it! The one with 100 reviews would rank higher.
Similar question: If there were two companies on Google who were basically the same, but one had 100 recent and five-star reviews and the other had 100 mostly older and lower rated reviews, which one do you think would rank higher?
The more recent and higher ranking reviews have a greater effect, and Google will rank it higher accordingly.
Google’s job is to provide relevant content for users searching for web content on their platform, so it uses signals like these to determine relevance.
Making yourself relevant to a user is the heart of SEO.
Higher Conversion Rates. More Leads.
Although SEO and better search rankings are great for getting you more traffic to your website, it’s hardly the most important thing and is not our main focus with Convert websites.
We focus on getting you more business through your website.
In other words, a Convert website is strategically designed to convert passing website visitors into paying customers.
Pays for Itself, or Costs Nothing (guaranteed conversion)
Most service websites get between 2-4% of website visitors converting into new leads, such as people who request to be contacted, leave their info, request an estimate, etc.
Convert websites, on average, tend to win between 6-10% of website visitors converting into new leads. A rate so high in comparison we named the product after it!
Our high conversion rates allow us to give every customer a guaranteed rate or they don’t pay.
We give every customer a guarantee that you do not pay for Convert until you get a minimum 4% conversion rate, or at least 10% better than what you were getting before using Convert.
Comparably good website design firms will charge several thousand dollars to build your website and in most cases won’t even manage it for you.
We manage your entire website for you, make any changes you wish for no additional cost, while keeping your website converting highly.
There are no contracts because we believe if you’re using a web service like ours, you should stay because you want to stay, not because you have to, and to give you the comfort of knowing we’re on top of making sure your website stays highly converting - we don’t get paid otherwise!
Consider this: How big of an impact would getting 2-3x more leads from your website have on your business?
A Convert website grows with your business
Things change. Your business changes and grows over the years, as do website best-practices and designs.
With a Convert website, you are able to request changes at any point, for no additional charge.
Let's say your team changes and you want to add a more robust "about" section, or you would like to add a "careers" page or a blog.
Our web strategists are here to help your website grow with you as your business grows.
Ultimate Social Validation
With Convert websites all your reviews are displayed on an easy to view “reviews page” where visitors can see all your reviews from your different review sites.
Visitors can even click on individual reviews to see them on the site they were left, like Google or Facebook.
This helps build credibility that your reviews are real things that real people are saying about your business.
It’s the ultimate social validation, and will allow you to leverage your fantastic reputation to turn more website visitors into paying customers.
Clear Calls-to-Action
NiceJob websites clear out the clutter and distractions as much as possible to draw focus to what you actually want website visitors to do on your website - convert into leads.
Highly visible calls-to-action (lead capture forms, free estimate and contact buttons, etc.) make it easy for website visitors to request your services, and constantly answer the question “what now?” for your website visitors.
A great piece of business advice to live by is “make it easy for people to give you their money” - and Convert websites do that.
Makes all your other Marketing More Effective & Efficient
Virtually all marketing campaigns you run from pay-per-click (PPC) ads on Google, to ads on Facebook and other social media, to even an ad in a magazine or over the radio, will direct people to your website.
People check out a service before they consider using it, and the way they do that is by going to its website.
If that website isn’t converting as high as it could be, that means all of your other marketing activities are running inefficiently, and it’s costing you business.
Because Convert websites convert so highly, you’ll be able to spend less money on other marketing activities to get the same results or better.
Tracks Conversions & Web Traffic
If you’re not tracking how many leads and visitors you’re getting from your website, you’re kind of flying blind when it comes to your marketing.
A Convert website comes with a simple dashboard in your NiceJob app.
In the dashboard, you're able to see how many people are coming to your website and track your conversion rate for leads.
You’ll know if it’s accurate too because these are real people who are contacting you or requesting to be contacted.
Naturally Upsells Your Other Services
Think back to 2004 or earlier and you might recall that the standard website layout was a short homepage with lots of links to different pages.
Fast forward to today, and most website visitors find your business through their phones.
It makes sense; it’s easier and more convenient, so much so they can even be on the bus or sitting on the toilet and still be able to be checking out your website and considering your services.
The problem is that on a mobile device you can’t have lots of different links to different pages on the homepage, because either the menu will take up the whole screen or they’d be hard to find or disruptive to the flow of the website.
Instead, Convert websites have long-form single page style websites that are easy to scroll through on a phone.
Because Convert websites are built in this style, it allows visitors to stumble upon services you offer that they didn’t even know they wanted, all because it’s on the same page as the service they came to you website for.
Great user experience on every platform
Website visitors will have a great customer experience on Convert.
Convert websites are optimized for mobile devices and look great on both desktop and mobile.
Call-to-actions and any content users are looking for is nicely laid out to be easy and quick to find, and customers will feel great about your business while doing it.
Compelling, Benefits Driven Content
The content we write for your Convert website isn’t just optimized for ranking in search, it effectively sells your business.
People don’t buy a can of Coca-cola for the aluminium can and liquid, they buy it for refreshment.
Just as your customers will be refreshed by all the benefits and solutions to their problems your website’s content will focus on.
Professional & Polished
You do great work, so your brand should look as good as the quality of work it represents.
Convert websites are professional, and completely customized to represent your brand.
With a professional and polished Convert website, you’ll be able to charge more for your services, attract more job applicants, and if you desire, eventually be able to sell your business, attract more investors, or even start your own franchise. The sky's the limit!
A Convert website is professional and strategically designed to win you more business, plus we'll manage everything for you so you can work on your business, not in your business.
