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Blog
Last updated: April 2026
In the ever-evolving landscape of digital marketing, one tool stands tall as the ultimate game-changer: user recommendations.
And Facebook is the best place to leverage this power.
Facebook stands tall as a social media giant, boasting over 3 billion monthly active users. With such a vast user base, Facebook presents an incredible opportunity for small business owners to grow their brand and tap into a network of potential customers.
While crafting compelling advertisements and engaging content is essential, one highly influential aspect often overlooked is harnessing the power of user recommendations. Word-of-mouth has always been a powerful tool for business growth, and Facebook provides the perfect platform to amplify its impact.
In this article, we'll help you unlock the gateway to exponential growth by mastering the art of getting Facebook users to recommend your business.
5 Advantages of Facebook’s Recommendations
Leveraging Recommendations is a practical strategy for businesses that want to amplify their brand's visibility and credibility through customer endorsements.
Here are some of the key advantages of getting users to recommend your brand on Facebook:
1. Building Trust
A friend or family member enthusiastically recommending your business to their network of connections is an instant credibility boost. People trust the opinions and experiences of those they know, and when it comes to recommendations, Facebook acts as the ultimate trust amplifier.
2. Boosting Visibility
As users recommend your business, their activity appears on their friends' feeds—exposing your brand to a wider audience and drawing more attention. This organic reach can extend beyond your immediate network, reaching potential customers who may otherwise have been unaware of your business.
3. Saving Costs
Traditional marketing methods often come with high costs, making them inaccessible for many small businesses. Facebook’s Recommendations offers a cost-effective marketing strategy —allowing you to send review requests without hurting your advertising budget.
4. Leveraging Social Proof
Facebook’s Recommendations serves as social proof, showcasing that real people endorse your business. This social proof influences potential customers' perception and decision-making, as they are more likely to believe the experiences and opinions of real users.
With NiceJob's Social Proof tools, you can promote your best customer experiences on your social media sites and give your existing and prospective customers confidence in your brand and service.
5. Increasing Customer Engagement
Recommendations often prompt users to share their experiences, opinions, and suggestions about local businesses. This helps you gain valuable insights into customer preferences, pain points, and areas for improvement. Combined, this feedback loop strengthens your relationship with customers and facilitates continuous growth.
How Does Facebook’s Recommendations Work?
Facebook will ask your customers whether your business is worth recommending to others with a simple question: "Yes" or "No?”
If your online reviews are favorable, Facebook may recommend your business to a larger group—increasing your reach.
Examples of Facebook’s Recommendations include:
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"Pages You May Like" carousels
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"Suggested For You" posts
The platform makes these personalized recommendations to its users depending on their preferences.
How to Turn On Recommendations in Facebook (Step by Step)
Setting up Facebook recommendations for your business is a simple process involving these four steps:
Step 1: Open up your Facebook page, then click on your Page’s profile photo in the top right corner.
Step 2: Select the “Settings & privacy” tab, then click Settings.
Step 3: After accessing your settings, click on Page and tagging.
Step 4: Switch on the setting: “Allow others to view and leave reviews on your Page.”
How Do I Ask For Recommendations on Facebook?
Sharing customer experiences and how people feel about your business is essential for your reputation.
To help you get started, here are five great ways you can ask for recommendations on Facebook:
1. Incentivize Your Users to Check In on Facebook After Making A Purchase
Customers love check-ins and sharing updates with their Facebook network, which you can leverage to your benefit.
For example, you can offer small perks or discounts for customers who share their feedback or drop a recommendation on your business page. This will boost your visibility and engagement by reaching the reviewer's social network. It'll also help you drive more Recommendations, as users would encourage their peers to leave reviews too.
2. Ask Your Regular Customers to Recommend You
Encourage your most loyal customers to leave a recommendation on Facebook.
Their honest, positive, and often personal recommendations can garner trust and visibility for your profile.
Make sure to customize your messages when reaching out. Personally chat with each of them the next time they visit, or send them a personalized message.
3. Follow Up with Your Customers
One of the best ways to boost recommendations is by checking in with customers after interacting with them.
Soon after any purchase or customer service experience, you can follow up with customers via email, phone call, or other marketing channels to ask them for their feedback or a review using Facebook's Recommendation feature.
Pro Tip: You can save time from manual asks by using NiceJob’s automation software for your reviews and follow-ups. Once a job is marked complete, your customer receives a review request automatically, including a link to your Facebook page—growing your reviews on autopilot.
4. Share Signs Promoting Your Facebook Presence
A little effort and reminders can often go a long way in building a successful online reputation. Here are some ways:
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Place printed signs and slogans strategically near your counters, windows, and display racks.
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Embed a ‘Review us on Facebook' button on your website to get more recommendations on the social media network.
These signs should politely encourage satisfied customers to leave a review on Facebook, leveraging their positive experience with your service or product.
5. Promote the Most Favorable Recommendations Extensively
One of the best ways to encourage other customers to share their recommendations is to promote and celebrate your existing Facebook recommendations actively.
By sharing them on your website and across various online and offline channels, you can increase your brand's credibility and visibility and invite other consumers to leave their reviews online as well.
Ready to Turn Satisfied Customers Into Your Best Marketing Tool?
Every recommendation you earn on Facebook is an asset, acting as genuine social proof from real customers that guides new ones directly to your door. But collecting those recommendations consistently takes effort.
The good news? You don’t have to do it on your own.
When the asking of reviews and following up happen automatically, the entire process becomes less of a task and more of a system—one that builds your online reputation and allows you to focus on delivering the service that earns those recommendations in the first place.
Streamline the Process of Earning Reviews
Find out how your business can earn 4x more reviews with NiceJob’s review automation software.
Learn More
