How To Leverage The Super Bowl For Your Small Business

The Super Bowl isn't just about touchdowns and halftime shows; it's also a golden opportunity for your home services business to shine! With a dash of creativity and a sprinkle of football flair, here are 4 ways to engage with potential customers. So, lace up your cleats, and let's explore four winning Super Bowl marketing ideas to leverage this year!


1. Offer Themed Promotions and Discounts: The Touchdown Package!


Picture this: As the confetti settles and the cheers fade, it's time for your crew to shine. 


Create Super Bowl-themed promotions or discounts for your home services. Think beyond the typical sales pitch and tap into the excitement of the Super Bowl with themed promotions. 


Imagine offering a "Touchdown Cleaning Package" for house cleaning services or discounts that mirror the game's final score. It's a playful way to score big with your customers while tying in the football frenzy. Use football-related language in your marketing materials to keep the theme alive and kicking!


You can also create “Pre-Game Packages” for those who want to tidy up before the viewing party. This can be from lawn maintenance, and window cleaning to fixing the running toilet or heating problem.


Here are some Super Bowl Themed Promotions and Discounts to use for your home services business:


I. "Super Bowl Home Makeover" Contest:


Run a contest where customers can enter to win a home makeover or a specific home service (power washing, window cleaning, etc.) up to a fixed value. To enter, participants could share a photo or video of their current home setup and explain why they deserve the makeover, using a designated hashtag. 


This not only engages your audience but also creates user-generated content that can be shared on your social media platforms. Posting the before and after of the winners is an opportunity to give back to your community and customers and is an excellent way to build your audience. 


II. "Touchdown Discounts" Flash Sale:


Create a limited-time flash sale during the Super Bowl weekend, offering discounts on specific home services for every touchdown scored during the game. 


For example, you could advertise a 5% discount for each touchdown, and customers can accumulate these discounts based on the final score. This adds an element of excitement and engagement tied to the game's outcome.


You can also base the Touchdown Discounts on the final score. 7%- 35% off during February


III. "Super Bowl Service Packages" Bundles:


Develop special service packages or bundles specifically for the Super Bowl period. For instance, you could offer a "Game Day Ready" package that includes home maintenance services, cleaning, and any relevant installations to ensure customers' homes are prepared for hosting a Super Bowl party.


Bundle these services at a discounted rate to incentivize customers to choose the package.


“Post-Game Packages” can also include cleaning and repairs due to hosting of viewing parties, this is a great package not only for homes but to offer to Bars and Restaurants. 


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2. Social Media Contests and Engagement: Predict the Winners!


Leverage the excitement around the Super Bowl on social media platforms. Ready, set, engage! Social media is your field, and Super Bowl season is the perfect time to kick off some interactive contests. 


Encourage your followers to share their Super Bowl party prep, and football-related stories, or even participate in a prediction contest for the final score or MVP. Offer prizes like free or discounted home services to winners, turning your social media platforms into a touchdown zone for customer engagement. Incorporate your home services into the campaign by showcasing how your services can enhance the Super Bowl experience or offering giveaways related to the event.


Here is how to run a "Predict the Score" Promotion:


Create a promotion where customers can predict the final score of the Super Bowl, and those who come closest to the actual score receive a discount on their next home service. 


This encourages engagement and participation while tying the promotion directly to the Super Bowl event. You can promote this through your website, social media, and email newsletters to reach a broader audience.


Predictions can include, the Longest Field Goal, MVP, Longest Receiving/Rushing, or even the most fouls or sacks. Get creative and you can even include clips of your staff giving their predictions. 


3. Super Bowl-related Content: Home Decor Tips and Cleanup Hacks!


Become the MVP of information with Super Bowl-related content! 


Create blog posts, videos, or social media content offering tips for hosting the ultimate Super Bowl party at home, home decor ideas for the big game, or even safety tips for pre-game setup and post-game cleanup. 


Position your small business as the authority in-home services, providing valuable and relevant content and information that resonates with potential customers gearing up for the big game. 


Even if your team loses, we’ll keep your lawn looking trophy-worthy.


4. Collaborate with Local Businesses: Team Up for Super Success!


Just like bundling your packages, teaming up with a local business can give your business an additional boost. 


Why play solo when you can form an all-star team? Partner with local businesses to create joint promotions centered around the Super Bowl or any season or event. Imagine collaborating with a local catering service, or party supply shop to offer a bundled package for Super Bowl party planning. 


A catering service client can receive a discount when they use your home services in their prep for or clean up after the Super Bowl.


Cross-promote each other's services and products, creating a win-win situation that strengthens community ties and increases the visibility of all participating businesses. Teamwork makes the dream work, especially during Super Bowl season!


Remember, authenticity is your MVP, and aligning your marketing efforts with your brand identity is key. So, suit up, embrace the Super Bowl spirit, and let your home services business score big with these creative and effective strategies!



When running promotions, it's essential to promote them across various marketing channels, such as various social media platforms, email newsletters, and your business website. 


Additionally, ensure that the terms and conditions of the promotions are clear and easily accessible for participants.


Here are some Calls To Action to get you started:

CTA: "Gear Up for the Ultimate Super Bowl Experience! 🏈🏡

CTA: Transform your home into the ultimate game day haven with our exclusive Super Bowl promotions! 🎉 Whether you're hosting a party or simply want to elevate your home space, we've got you covered.

CTA: 🌟 Explore our 'Game Day Ready' packages and touchdown discounts to ensure your home is in top shape for the big game.

CTA: 🎁 Enter our 'Super Bowl Home Makeover' contest for a chance to win a remarkable home transformation! Share a photo or video of your space, tell us why you deserve the makeover and use #SuperBowlHomeBlitz to enter.

CTA: 🔮 Predict the Super Bowl score and score big on discounts for your next home service! Make your prediction now and enjoy savings on our exceptional services.

CTA: Don't miss out on these limited-time offers! Get ready to make this Super Bowl a memorable one. Contact us today and let's elevate your home game. 🏡✨


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