5 Best Contractor Lead Generation Tactics That Create Paying Customers

Have you ever felt like you were drowning in a sea of ideas and strategies for how to generate leads for contractors?


You are not alone!


With a zillion options out there, it's like being at an all-you-can-eat buffet where everything looks delicious, and you can't decide what to grab first.


I get it...


It's tough to figure out which strategy is the real game-changer for your business. 


Today, I am here to simplify the buffet for you and serve up the five absolute best contractor lead generation strategies that will leave you with a plate full of paying customers.


In my 10+ years of helping countless contractors find tens of thousands of new jobs at AdeptPlus, I know exactly which lead strategies work and give you the maximum value for your investment!


Please keep in mind that every business, every geographic location, every industry and every competitor list is different. You’ll need to appropriately adopt these strategies to effectively get results. 


How to Generate Leads for Contractors (Without Breaking the Bank)

Generating leads doesn't have to drain your bank account. In my experience with many contractor businesses, it's usually the budget-friendly tools that pack the biggest punch in terms of value.


You wouldn't believe how many times I've seen contractors throw away their precious time and resources trying to generate leads for their business that simply don't get the job done. 


But don’t worry; we've got some smart, budget-friendly tricks up our sleeves that'll have you reeling in potential customers without breaking the bank. Let's uncover these affordable secrets to a successful generation of leads for contractors!


In this post, we're gonna dive right into the best solutions for how to generate leads for contractors like you. Here's a sneak peek of what we'll be dishing out:

  • Optimize your Google Business Profile

  • Leverage Review Generation Software

  • Apply local SEO

  • Convert your audience to customers

  • Utilize contractor review sites

Let’s get started!


1. Optimize Your Google Business Profile

Animated example of what the Google local three-pack looks like with the top companies and their ratings on the left and a map on the right.

A Google Business Profile is your digital calling card. It's the nifty page that shows up when people search for your business on Google or Google Maps.


When you give your profile a makeover with accurate info, great photos, and happy customer reviews, you're basically telling Google, "Hey, I'm here, and I'm awesome at what I do!"


Think of it as your online storefront, complete with essential details like your business name, address, phone number, and website. It's your chance to make a stellar first impression in the online world, and it's all for free.


Plus, if you want to take the next step, you can invest in Google Ads for even a modest budget of $300, which can make all the difference in that excellent ROI. 


Why It Works

Choosing to have a Google Business Profile and Google Ads is pure gold for local contractors. It provides a giant spotlight on your business when people nearby are searching for your services. And the best part?


It won't burn a hole in your wallet. This little online gem is incredibly budget-friendly. So, if you're a local contractor eager to boost your presence and customer leads without spending a fortune, take action now.


2. Leverage Review Generation Software

Reviews Hero

Imagine you had a personal assistant who specifically focused on gathering those precious online reviews. This software is exactly that. Leveraging review generation software makes life easier for local businesses by automating the process of asking satisfied customers to leave reviews on platforms like Google, Yelp, or Facebook.


When customers were asked, 97% said reviews impact their buying decisions. It's like having your very own review-boosting sidekick that takes care of the heavy lifting. So, if you're eager to build trust and a stellar online reputation without pulling your hair out, this software is the secret sauce you've been looking for.


Why It Works

Customer reviews are like gold in the contracting world. They build trust and credibility faster than anything else. With this software, you can effortlessly gather those glowing reviews, which act as trust signals for potential customers.


More trust means more leads, and that's music to a contractor's ears. Plus, it's a budget-friendly tool in your marketing arsenal. If you're ready to increase your reputation and reel in more leads without breaking the bank, this is the answer.


3. Apply Local SEO

Hand holding out of a screen holding a magnet to attract all the different types of customers.

Search Engine Optimization, or SEO for short, is like the magic wand for your local website in the online world. It's all about making your site show up higher in search results when people look for what they need on search engines like Google.


The goal? To attract more visitors who are actually interested in your services. SEO involves tweaking things like keywords, content, and website structure, so it's like a roadmap that guides search engines and, more importantly, local leads for contractors right to your digital doorstep. It's the key to getting noticed in the crowded online jungle.


Why It Works

Applying search engine optimization (SEO) to your contractor's website is essential. It's best to start as soon as possible because the sooner you optimize, the sooner you'll reap the benefits.


For local contractors, SEO is a lead-generation powerhouse. It's your ticket to getting noticed by folks in your area who are actively searching for your services.


And guess what? It's a cost-effective strategy with a high return on investment.


4. Focus On Converting Your Existing Audience To Customers

Three people surrounding by big letters F, A, Q, and a question mark and magnifying glass.

Let's turn those website visitors into paying customers, shall we? It's all about adding specific, actionable steps to your current website. Think of it like making your website a persuasive salesperson:

  • Call To Action (CTAs): This tells visitors what to do next. Whether it's "Request a Quote," "Schedule a Consultation," or "Get Started," these buttons guide visitors towards taking action.

  • Testimonials: Use compelling testimonials or case studies that showcase your success stories. Real-life examples build trust.

  • Process: Let your customers know the step-by-step process they can expect when they call you. Knowing exactly how the entire process will go will entice them to reach out.

  • FAQs: Adding FAQs to your website is a smart move because it answers the burning questions potential customers have, building trust and making their decision to hire you a whole lot easier.

  • Contact Us: Make it easy for visitors to contact you – have your landline or virtual phone number, email, and contact form readily accessible. 

  • Promotions or limited-time offers: Entice visitors to seal the deal with a special offer. 

Why It Works

Applying these actionable steps to your website is absolutely essential for local contractors looking to score more customer leads. It's all about updating your content, not redesigning the whole website.


The more specific and actionable your website is, the more likely those curious visitors will become loyal, paying customers.


Consider updating your website content today, and watch the leads roll in. It's a budget-friendly move with some serious ROI potential. It's all about turning clicks into cash!


5. Utilize Contractor Review Sites

These review platforms are like the Holy Grail for folks looking to hire contractors. They're where customers share their experiences, rate the quality of work, and spill the beans on contractors' reliability.


Sites like Angi, HomeAdvisor, and more are gold mines for homeowners in search of trustworthy contractors. So, if you're a contractor, paying attention to these review sites and cultivating a stellar online reputation is a must.


It's where your potential customers are doing their homework, and you want to make sure they find glowing reviews, know about your high-quality customer service and hire you with confidence. It's like your online resume for the contracting world! Consider these contractor review sites:

  • Angi: This platform provides a valuable resource for individuals seeking trusted professionals and helps contractors showcase their expertise and reputation to a wider audience.

  • HomeAdvisor: Here, homeowners can request quotes, browse profiles of local contractors, and access verified customer reviews.

  • Houzz: Serves as a resource for homeowners looking for inspiration, ideas, and professional services, including contractors, architects, and interior designers.

  • Porch: Offering a convenient way for homeowners to find trusted professionals for their home improvement and maintenance needs, with features like verified reviews and project photos to help users make informed hiring decisions.

  • Thumbtack: Users can submit requests for services they need, and professionals can respond with quotes and proposals, making it a convenient platform for finding and hiring skilled professionals for various tasks and projects.

If you're a local contractor, it's definitely worth considering any of these contractor review sites to boost your online presence and generate more leads.


Why It Works

Here's the deal, using contractor review sites is a total win for local contractors.


These platforms are like word-of-mouth on steroids, giving you a chance to showcase your expertise and build trust with potential customers.


So, if you're a local contractor looking to level up your game, dive into the world of review sites today. Your next big project could be just a few clicks away!


Now that you have your blueprint, it's time to build!

Alright, fellow local contractors, it's time to think "leads for contractors." Take that next step and dive into the world of lead generation. Some of these tips are ready to roll today, while others might require a bit more patience.


But remember, they're all investments that will pave the road to long-term success for your contracting business. So, don't hesitate. Start now, and let's make those leads pour in! Your future customers are waiting.


Need Help Generating Leads For Your Contractor Business?

Looking to enhance your contractor business' lead generation? Give NiceJob's review software a shot. It's made to help you collect positive reviews without the hassle. The best part? It seamlessly integrates with tools you might already be using, such as Jobber, HouseCall Pro, and Service Titan.


FAQs about lead generation for contractors


Why is contractor lead generation important?

Contractor lead generation is crucial for several reasons:

  • It assists contractors in identifying potential customers actively seeking their services.

  • It serves as a means to expand their customer base, leading to increased revenue and business growth.

  • Effective lead generation strategies help build trust and credibility, increasing the likelihood of potential customers choosing their contracting services.

  • It can prove cost-effective, offering a favorable return on investment.

Are contract marketing and lead generation for contractors the same thing?

No, contractor marketing and lead generation are distinct concepts, although they are closely intertwined.


Contractor marketing encompasses a broader range of activities aimed at promoting a contracting business, raising brand awareness, and reaching a specific audience. Lead generation, on the other hand, is a specific subset of marketing efforts directed at identifying and attracting potential customers who have expressed interest in their services.


In essence, lead generation is a component of contractor marketing, with the primary objective of converting leads into paying customers.


How does lead generation work for contracting companies?

Lead generation for contracting companies involves various strategies, as discussed in the blog post:

  • Enhancing online visibility through Google Business Profiles and local SEO to make their business more discoverable by potential customers.

  • Leveraging review generation software to collect and showcase positive customer feedback, instilling trust and attracting leads.

  • Converting website visitors into customers by incorporating actionable elements like call-to-action buttons, testimonials, transparent service process explanations, FAQs, and contact information.

  • Utilizing contractor review platforms like Angi, HomeAdvisor, Houzz, Porch, and Thumbtack to establish a robust online reputation and draw potential customers who rely on these platforms for informed decisions.

Are contractor review sites free?

While certain contractor review sites offer basic free listings, they frequently provide paid options with added benefits and features. These paid options may encompass improved visibility, the ability to respond to reviews, and other promotional tools. The precise pricing structure varies from one review site to another.


For instance, Angi provides a free basic listing option alongside paid memberships with extra advantages. It is vital for contractors to assess the benefits of both free and paid options and select the one that aligns with their lead generation objectives and budget.