Did you know… Google has over 80% of the search market share, making it the most popular search engine in the world?
Yet many business owners tend to overlook just how important Google reviews are in helping their brands grow.
By improving local SEO rankings and increasing overall brand awareness, Google reviews help businesses of all sizes attract and retain new customers at a steady pace.
In fact, Google has made it evident that reviews play a significant role in local searches, along with relevance, proximity, and prominence.
Aside from helping you promote your business, customer reviews work as an effective reputation management tool. Positive reviews generate social proof and encourage potential customers to make a purchase because other shoppers have had a good experience. Even negative customer reviews, when handled professionally, can help build your business’ trustworthiness.
Wondering how to embed Google reviews on websites? It’s easier than you think, so keep scrolling.
5 Simple Steps: How to Embed Google Reviews On Website Pages
Copying and pasting Google reviews onto your website may seem like an easy solution. However, it removes the legitimacy of the reviews and can make them look inauthentic.
Adding screenshots of reviews can also seem unprofessional and make your website look cluttered, especially if the screenshots don’t have the same dimensions or design.
Instead, you can embed Google reviews on your website pages with NiceJob Engage. Here are the steps.
1. Log in to your NiceJob account
If you don’t have an account yet, you can create one in seconds.
2. Connect your Google Business Profile to NiceJob
Next, connect your account to your desired review sites such as Google, Facebook, TripAdvisor, Yelp, and YellowPages.
Our widget perfectly integrates with the Google API and uploads real-time reviews from Google Maps and Google Places.
NiceJob can also optimize the list of review sites based on what’s best for your company and customers. For example, if you’re in the home services business, you can select Housecall Pro and share reviews you get on that platform, too.
3. Complete your account information
Using your best contact information, you need to fill out basic fields such as your company name, email, address, and phone number. Be sure to double-check your details.
4. Customize the stories widget
Select where you’d like to position the reviews on your web page. You can also choose what type of reviews you’d like to showcase.
You can specify that you only want reviews to appear on your website if they’re four stars (out of five) or higher, and also choose whether you’d like to display them in a grid or single column.
5. Add the code to your website
Copy and paste the code displayed into your website backend to automatically showcase customer reviews in real-time.
For a step-by-step walkthrough, see how to install the Engage widget using HTML or WordPress.
Alternatives: How Do You Show Reviews On a Website?
Displaying Google Reviews and reviews from other sites with NiceJob is convenient and quick.
However, if you don’t want to go down this route, there are other ways to embed Google reviews.
Keep in mind that these alternatives may require more resources like time and money, or technical know-how to set up correctly.
Here are some alternatives you can consider:
Use a plugin
A plugin is a software extension that can be added to a program to improve its functionality without altering its code.
There are a variety of plugins on the market, and they vary depending on the platform where you’re hosting your site, e.g., Wix, WordPress, and Webflow. All you need to do is search for your desired plugin on the platform directly and add it to your web pages.
Using plugins is a fairly straightforward method to embed Google reviews on your website, but it comes with a few disadvantages.
Not all plugins are secure, and some may try to steal your data or make your webpage vulnerable to cyber attacks. You must also update your plugins regularly to ensure they function correctly.
Note: If your website is hosted on WordPress, you can find the NiceJob widget in their plugin directory.
Get it coded by a developer
If you’re unsure about how to embed Google reviews on website pages, you should consider hiring a developer. This is the most traditional route and gives you immense flexibility in customizing how the reviews appear.
However, if you don’t already have an in-house developer on your payroll, you may have to spend considerable money to hire one to get the job done. Writing code from scratch and editing it in the future is also time-consuming.
That said, there are sites like Fiverr or Upwork where you can potentially find a developer to do what you’re looking for, for a cheap or reasonable price. But make sure you read their reviews, chat with them on the platform, and even book a call to see if they’re a right fit.
We hope our guide to the different ways to embed Google reviews on your website has helped you identify the best method for your business.
Each solution mentioned is totally viable and can cater to business’ specific needs.
So, is there a Google review widget?
As you’ve seen, yes, there is!
And if you haven’t added a Google review widget to your website yet, you’re missing out on reviews, which ultimately leads to more sales.
97% of customers say reviews made an impact on their purchase decision. This shows that Google reviews are a proven way to drive sales by getting potential customers to trust you over your competitors.
And thankfully, as you’ve just seen, embedding a Google review widget to your website doesn’t have to be complicated.
If you want to go down the most simple, cost-effective, and reliable tool, we recommend trying NiceJob’s social proof widget.
Don’t just take our word for it. Here’s what NiceJob user, Steven March, had to say about his experience:
The best part? You don’t need any technical knowledge to complete the process – we’ll guide you through each step with detailed instructions.
So what are you waiting for? Give NiceJob a try and use the power of reviews to boost your company’s reputation.
Sign up for a 14-day free trial of Engage today – no credit card required – and let your happy customers do the talking!