Get Referrals

Let your customers do the selling

NiceJob automates your referral program — sending personalized invites to happy customers that generate high-quality leads at zero ad spend.

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AquaPro Pools via Dana Marsh

Hi Aaron! Dana thought you’d love AquaPro Pools 💧 Here’s $25 off your first pool service.

4.9 1,286 reviews

See AquaPro Pools

New referral lead

Aaron Lee Referred by Dana Marsh

30%

higher conversion rate on referral leads vs. other channels

of referral invites generate a new booked lead

ad spend — referrals are your highest-quality free leads

more referrals vs. manual asking with our automated campaigns

Sources: industry review research · NiceJob platform data

How it works

4 steps to run a referral engine on autopilot

Step 1

Set up your campaign

Either triggered automatically when a customer leaves a review above your star threshold, or send a one-off campaign to your full contact list or a specific segment.

Step 2

Each customer gets a unique referral link

Every customer who receives an invite gets their own personalized, trackable link to share with anyone, anywhere. You see exactly who's referring and how many clicks they're driving.

Step 3

Friend receives a referral message

When your customer shares their link, the friend gets a personalized message with your latest reviews front and center to build instant trust.

Step 4

New lead lands in your dashboard

Referred contacts submit their details and appear as a new lead in NiceJob. You see who referred them, which messages performed best, and the full funnel from invite to booked service.

Set up your referral campaign

Automated One-off campaign

Trigger when a review is

Star threshold 4+ stars

Full contact list1,284 HVAC customers612

Launch campaignCampaign live

Customer referral links

Dana Marsh 0clicks

Renee Cole 0clicks

Marcus Webb 0clicks

Priya Tan 0clicks

Carla Reyes 0clicks

AquaPro Pools via Dana Marsh

Hi Aaron! Dana thought you’d love AquaPro Pools 💧 Here’s $25 off your first pool service.

4.9 312 reviews

“Same-day service and spotless work — couldn’t recommend them more.”

See AquaPro Pools

app.nicejob.com

Top referrers

Customers with the highest number of clicks on their personal referral links.

Name ▾ Link Traffic ▾ Leads Generated ▾ Last Activity ▾

Elara Turing 0 0 Visited 3 days ago

Nova Reyes 0 0 Visited 4 days ago

Vega Halley 0 0 Visited 2 days ago

Rigel Herschel 0 0 Visited 1 day ago

Luna Galilei 0 0 Visited 2 days ago

Lyra Newton 0 0 Visited 3 days ago

What's included

It's all here
Everything you need, nothing you don't.

Automated referral campaignReview-triggered invites that run on their own

One-off campaignsSend to any contact segment on demand

Star rating thresholdOnly invite customers above a rating you set

Unique trackable linksA one-of-a-kind referral link per customer

Customizable rules & messagingTune the campaign logic and copy to fit

Personalized messageTheir friend gets a warm, personal invite

Full-funnel analyticsTrack every step from invite to booked job

Referrals widgetEmbed the referral program on your website

Frequently asked questions

My customers already refer me. Why do I need to automate it?

Because most referrals that could happen, don't. Your happiest customers intend to recommend you — but they're busy, they forget, and there's never a natural moment to do it. Automation closes that gap by sending the ask at exactly the right time, with a frictionless link that takes seconds to share. Businesses using NiceJob's automated referral campaigns see 2x more referrals than those relying on organic word of mouth alone.

What are the two ways to send referral campaigns?

First, automated: NiceJob sends a referral invite when a customer leaves a review above your set star threshold — for example, 4 stars or above. This catches them at the exact moment they've told you they're happy. Second, one-off campaigns: you can manually send a referral invite to any segment of your contact list — your entire customer history, or a specific group — whenever you choose.

What does the referred friend actually receive?

The referred friend gets a personalized message — sent on behalf of your customer — with your latest reviews displayed to build immediate trust. From there they can submit their contact details and become a lead in your NiceJob dashboard.

Can I offer an incentive for referring?

Yes. NiceJob lets you customize your referral messaging, so you can communicate any incentive you want to offer — a discount, a gift card, or simply a thank-you. The platform gives you the messaging tools to run your own program.

How do I know which customers are sending the most referrals?

NiceJob's referral analytics show individual performance — which customers are clicking, which are converting, which messages work best, and the full journey from referral invite to new customer booked.

Let your customers do the selling

4 steps to run a referral engine on autopilot