Learn How to Promote Your Local Realty Firm With a Realtor Marketing Plan
If you are a realtor who wants to land more listings, waiting for clients to magically find you isn’t enough.
Part of operating a successful real estate business involves proactively engaging with your clients and your community to build trust.
Trust is the preferred currency in the real estate business; as much as 41% of people choose a real estate agent based primarily on recommendations.
Trust enables your agency to generate revenue through referrals from clients.
When you can leverage clients’ trust in you to promote your reputation, your realtor marketing plan will instantly become more effective so you can attract more deals.
So let’s look at some unique realtor marketing ideas that will help show off your amazing reputation so you can become the top real estate agent in town!
Whether you are new to the real estate industry or have spent some years in it, here are some realtor marketing strategies to help your firm get ahead.
Because when realty marketing is done right, you’ll have a strong personal brand that people like, trust and, most importantly, share with their networks.
So let’s get started with your realtor marketing plan!
6 Ideas for a Realtor Marketing Plan
These realtor marketing strategies will help you build a reputation as a top real estate agent and use it to expand your reach, get new clients and scale your firm’s revenue!
- Make Your Real Estate Website a Lead-Generating Machine
- Use Google My Business to Attract Clients Online
- Share Reviews on Social Media to Leverage Reputation Marketing
- Know Your Community to Build Your Brand
- Host Local Events to Cultivate Your Reputation
- Connect With Local Developers for More Opportunities
1. Make Your Real Estate Website a Lead-Generating Machine
Did you know that 85% of consumers search online before making purchases and that 97% of homebuyers use the internet to look for homes?
So for your real estate business to succeed, it is absolutely crucial to have a robust digital presence with your website.
The importance of building a professional business website goes far beyond providing information about your agency.
A website indicates to your prospective clients that you are legitimate and allows you to market your service through reviews by promoting your reputation.
Managing your reviews and letting your clients share their stories about your business can be crucial in building a strong personal brand.
Your website has the potential to be your strongest touchpoint for building trust and leveraging your reputation to attract leads.
It’s also crucial for showing up highly on search engines and for converting visitors into prospective clients.
Just putting a website out there is not enough. You need to ensure that the information you present both reaches and compels potential homebuyers and home-sellers.
That’s why it’s crucial to know how to create a lead-generation website.
For example, does your website demonstrate that your past clients adore you? Does it show your expertise of the local market? Does it make it easy for people to provide their contact info?
And perhaps most importantly, are you clearly showcasing a unique value proposition? Website visitors looking for a real estate agent want to know within seconds why and how you stand out.
With a lead-generating website, you can win more clients and scale your realty agency like magic.
2. Use Google My Business to Attract Clients Online
Google has been the go-to place for people to compare their purchase or listing options online. Making a Google My Business account can help your business compete.
Google My Business serves as an online profile for your business with crucial information that you would want your clients to know, including your location, reviews and a link to your website.
It’s especially important for real estate agencies because those selling or buying their home will prefer an agent who’s local—and Google My Business is necessary for “local searches.”
But what does a local search mean?
Well, from this example, you’ll see realty firms pop up in the Google “Local 3-Pack” based partially on geographical proximity from Google My Business profiles.
Here, the query “real estate agent near me” is a local search. Therefore, Google My Business is a must-have for any realtor marketing plan.
This is why it’s so important for real estate agencies to know how to optimize Google My Business.
It helps you show up on Google to more people. It’s that simple.
3. Share Your Reviews on Social Media to Leverage Reputation Marketing
Now that you have built a solid website and linked it to Google My Business, it’s time to promote your service. The best way to promote a service is with reputation marketing on social media.
Reputation marketing is the practice of using your own reputation, as demonstrated by, for example, customer reviews, as marketing collateral on social media and other platforms.
Sharing reviews online is a great way to promote your reputation, but engaging on social media to demonstrate your expertise and community involvement also helps build trust.
Facebook is a great platform to market your service and learn about the preferences of prospective clients in your service area.
Engaging in Facebook groups dedicated to asking questions about property values or realty listings lets you be on top of current trends in your industry.
Meanwhile, your engagement signals that you could be a brand that people can trust enough to work with and refer to others.
Moreover, using tools like Instagram Stories for business can be great for finding potential buyers for the property you represent.
A few beautiful shots of the property you want to sell might even reach people who don’t know about your agency.
4. Know Your Community to Build Your Brand
Your online presence is an extremely important part of a realtor marketing plan, but you need to supplement your online reputation with a community presence in your area.
The community in your service area is where you will find most of your prospective clients, so it’s a breeding ground to cultivate your reputation and promote your real estate agency
Knowing your community to build your brand is a key element of realtor marketing. It’s the basis of establishing trust and building your reputation before you even promote it.
It requires you knowing your clientele, what their potential needs are and cultivating a strong relationship with them.
By learning about local demographics (are they older or younger? what are their budgets? what are their anxieties, pain points and desires?), you can exhibit a rapport with them in your town.
Building a network can be the reason why a potential client undergoing a recent lifestyle change turns to your business for their listing or purchase instead of your competitor.
Plus, mastering information about amenities, schools, traffic on the block, etc., is an easy-win for you to wow people.
And though keeping in contact with your community is one thing, maintaining a relationship with the people in your area requires you to partner with local businesses.
See if you can get a local business to print your company’s logo on their product in return for some investment.
Creating long-term relationships with local partners will help you get more referrals and help you build a sustainable network that you can count on for information in your service area.
5. Host Local Events to Cultivate Your Reputation
Engaging in your city through local networking events is an important realtor marketing strategy since you have to put yourself out there to build the kind of reputation you need to be at the top.
According to the National Association of Realtors, 41% of sellers found their agent through a referral. Therefore, a large chunk of a realtor’s revenue comes from referral business.
As a realtor, hosting client events in your area enables you to foster personal relationships with members from the community so you can generate more referral business.
You can also host events virtually. For example, leverage your Facebook audience to promote a webinar like “10 Things to Look for in the Next Property You Buy.”
And consider inviting past clients! Hosting events with your past clients can be exceptionally helpful in allowing them to share their experience of working with your company.
Positive reviews during community events can be a powerful tool to attract more clients from your service area.
6. Connect With Local Developers
The information local developers have can be crucial in helping you keep up with the market trends in your area.
Besides the benefit of information, local developers can recommend your agency to prospective clients. So as a realtor, keeping in touch with local developers is something to focus on.
For example, developers can provide you with insider data about projects that you can pass on exclusively to your clients, such as tips about great buying opportunities, to help you stand out.
The more opportunities you have to become an expert, receive referral revenue and engrain trust in your client base, the better your realtor marketing plan will be.
Get More Leads and Grow Your Agency With a Realtor Marketing Plan
When developing your realtor marketing plan, keep both digital and community-based initiatives top of mind and your real estate firm will blast off with revenue.
It all comes down to how others perceive you based on the quality of service you provide, the knowledge you exhibit and how you position yourself.
All of these aspects contribute to your reputation, which is everything in real estate. Your reputation is your greatest selling point both online and off, so use it to make yourself unique.
Remember that articulating your value proposition is essential when you employ the realtor marketing strategies outlined above.
Vocalizing your value proposition means telling clients the value they will receive by working with your agency instead of one of your competitors.
Maybe your firm provides expertise in your area? Perhaps your recent record of properties sold is impressive? Or maybe you just have hundreds of five-star reviews you can’t wait to share.
Reviews are the ultimate item around which to build your realtor marketing plan because of how effective they are at showing off your reputation.
So make sure to learn about review marketing software to get more reviews and higher ratings from clients so you can truly dominate as the best realtor in your region.