How to Market Your Pest Control Business: Strategies to Attract More Customers

Service businesses like pest control are built and thrive on a solid foundation of customer trust. 

Homeowners and businesses must feel confident that yours is the right company to handle infestations efficiently and effectively.

But with so many competitors out there, how do you ensure your pest control business stands out? 

The answer is smart, strategic marketing focused on improving online visibility, enhancing credibility, and fostering long-term customer relationships.

With the right marketing tactics, you can build a steady flow of leads, keep your schedule full, and position your business as the go-to pest control expert in your area.

This guide walks you through seven high-impact marketing strategies tailored to pest control businesses.

1. Educate First, Then Sell: Become the Local Pest Control Authority

People usually don’t know they have a pest problem until it’s too late.

This presents an opportunity to position your business as an authoritative resource for useful tips and general information about pest control trends and best practices. 

That way when a customer in your area does need pest control services, they know who to call because you are already top of mind for them. 

Here’s how you can make the ‘educate first, then sell’ theory works in practice:

• Host Free Local Workshops: Partner with community centers, real estate agents, or property managers to educate homeowners on pest prevention.
• Create a Pest Alert System: Send out local pest trend updates. For instance, ‘Increased Termite Activity in [Your City]! Here’s What to Watch Out For’.
• Publish Quick Video Tips: Short videos on topics like, ‘How to Spot a Bed Bug Infestation’ or ‘DIY Rodent Prevention Mistakes’ can improve brand recognition. 
• Go Beyond Blog Posts: Offer downloadable guides, checklists, or infographics that provide tangible value to homeowners and businesses.

If you’re a pest control company in Florida, for instance, you can run a free termite awareness webinar during peak swarm season. Others can pick trends relevant to their area of operation. 

Such initiatives are key to positioning your brand as an expert while generating more service requests.

2. Hyper-Targeted Marketing: Reach the Right People at the Right Time

Pest control is not an everyday service; it’s usually urgent when needed and forgotten when it’s not. 

That means pest control marketing must be highly targeted to be effective.

Here’s how you can get your business in front of the right audience:

• Geo-Targeted Ads: Instead of broad campaigns, focus ads on specific zip codes where infestations are common. Google Local Services Ads are perfect for this.
• Timing-Based Outreach: Market seasonally based on pest activity. For instance, mosquito services in summer, rodent control in fall.
• Direct Mail with a Twist: Send postcards to your target audience offering a free pest risk assessment. Help them identify a problem and offer a ready solution. 
• Community-Based Advertising: Sponsor local newsletters, HOA bulletins, or neighbourhood Facebook groups where homeowners discuss pest control issues.

Want to Dominate Your Local Market?

Find out how top pest control businesses use reputation marketing and targeted outreach to get more local leads—fast.

See how it works

3. Build Trust Through Storytelling and Social Proof

Homeowners looking for a pest control business want proof that their choice has a proven track record. 

Focus on building trust through inspiring brand stories that highlight real results and authentic customers.

Here are some other ways to build trust through storytelling and social proof:

• Case Studies with Before & After Results: Document real customer success stories with photos and customer feedback. 
• Spotlight Long-Term Clients: Feature recurring customers like businesses and property managers who use your services regularly. 
• Go Beyond Star Ratings: Share video testimonials, handwritten notes, or customer interviews prominently on your website and social media pages.
• Create a Customer Referral Network: Encourage happy clients to refer neighbours by incentivizing them with rewards or discounts. 

4. Leverage Partnerships to Unlock a Hidden Customer Base

Strategic partnerships with local businesses can open up new streams of referrals. 

Here are some relevant businesses you can partner with: 

• Real Estate Agents & Property Managers: They need pest inspections before sales and periodic maintenance for rental units.
• HVAC & Plumbing Companies: Bugs love moisture and warmth. That allows you to cross-promote services for mould and pest prevention.
• Home Cleaning & Landscaping Services: Pests thrive in cluttered or overgrown spaces, making these businesses perfect for shared referrals.
• Local Restaurants & Hotels: Commercial businesses require ongoing pest management and will need reliable service providers.

Here’s an example: A pest control company can partner with a moving company to offer ‘New Home Pest Inspections’ for families relocating to the area and create a steady flow of new clients.

5. Automate Follow-Ups to Stay Top-of-Mind

Pest control services aren’t one-and-done. Customers need periodic reminders to keep up with preventive treatments.

Automating follow-ups helps retain customers, increase repeat bookings, maintain cash flow, and grow your business.

Turn Your Reputation into Your Ultimate Sales Tool

Learn how to build trust and attract more customers with our complete guide to reputation marketing.

Read the Guide

(Not to shamelessly plug our product here, but our NiceJob Pro plan offers features like our Get Repeats campaigns that can save you hours of manual follow-up and get you way more business.)

Here are some follow-up actions you can easily automate, with examples:

• Seasonal Check-Up Reminders: ‘Spring is here—time for your quarterly pest prevention treatment!’
• Rebooking Prompts: ‘Your last service was 6 months ago. Time to check if your home remains pest-free!’
• Review Requests: ‘If you’re happy with your service, please leave us a review and help others find us’. 
• Referral Incentives: ‘Refer a friend and get 10% off your next pest treatment!’

Effective pest control marketing doesn’t mean shouting the loudest, but rather showing up at the right time, in the right place, with the right message.

6. Tap Into Local Networking & Community Involvement

Getting involved in your local community can deliver a significant boost to your brand awareness.

When homeowners see your company actively participating in neighbourhood events, they’re more likely to think of you when they need pest control services.

Here are some easy ways to build local visibility:

• Join Business Networking Groups: Organizations like Business Network International (BNI) or your local Chamber of Commerce can connect you with valuable referral partners.
• Sponsor Local Events & Sports Teams: Getting your logo on a Little League team’s jerseys or a community festival banner can improve brand visibility and recall.
• Offer Free Pest Inspections at HOA Meetings: Many homeowners’ associations need bulk pest control services. Position yourself as their go-to expert.
• Partner with Schools & Libraries: Offer educational workshops on pest safety and prevention to build goodwill and awareness.

7. Leverage Customer Reviews to Build Trust and Win More Business

Online reviews play a huge role in the pest control industry. Homeowners want a company they can trust before letting them in their homes.

The more positive and recent reviews you have, the more likely you are to win new customers.

Here’s how you can get more reviews for your pest control business:

• Ask Every Happy Customer: Request a review right after a successful service, while the positive experience is still fresh.
• Make It Easy: Send customers a direct link via text or email to your Google Business Profile or a third-party review platform like Yelp.
• Automate Review Requests: Use reputation marketing software like NiceJob to follow up with customers and collect reviews on autopilot.
• Respond to Every Review: Whether good or bad, responding to all reviews shows potential customers that you care about feedback and customer satisfaction.
• Showcase Reviews Everywhere: Feature top testimonials on your website, social media, and marketing materials to build credibility.

Turn Smart Marketing into Consistent Pest Control Leads

Education, trust-building, strategic partnerships, and automated follow-ups are key elements you can leverage to attract more customers to your pest control business. 

A strategic marketing approach will help you generate consistent leads, increase customer loyalty, and scale your pest control business without relying on endless ad spend.

Want to turn more satisfied customers into powerful marketing assets?

NiceJob automates reviews, referrals, and online reputation management so you can focus exclusively on running your business.

Top-Rated by Small Business Owners Like You

NiceJob is the #1 review and reputation marketing platform for pest control businesses.
Why? Because it’s:
-Easy to set up
-Simple to use
-Backed by award-winning support
-Proven to get results

Try NiceJob free