How to Get More Leads for Your Pest Control Business

A steady stream of leads for your pest control business is crucial for sustained growth and profitability in the short term and market dominance in the long run. 

Whether you're just starting out in the business or looking to scale, getting more leads is key to maximizing marketing ROI and handling customer churn while ensuring a consistent revenue stream. 

In this guide, we cover proven strategies that will help you get more pest control leads, from optimizing your online presence to leveraging referrals and local partnerships.

1. Optimize Your Google Business Profile for Local Leads

When someone does a local search for a keyword like ‘pest control near me’, for instance, you want your business to show up at the top of the results page. 

A well-optimized Google Business Profile (GBP) increases visibility in local searches and helps potential customers find and contact you easily.

Here’s how you can optimize your Google Business Profile:

Source: Google search result for ‘pest control in Ontario’. 

• Complete Your Profile: Ensure your business name, phone number, website, and service areas are accurate.
• Use High-Quality Photos: Display images of your team, equipment, and before-and-after service photographs.
• Encourage Customer Reviews: Businesses with more positive reviews rank higher in local search results.
• Post Regular Updates: Share seasonal tips, promotions, and service reminders to engage potential customers.

2. Run Targeted Ads to Attract Customers Who Need Pest Control NOW

While SEO and organic marketing take time to deliver results, paid ads can bring in leads immediately, especially ones that need urgent pest control services.

Here are some options you can consider: 

• Google Local Services Ads (LSA): They appear above regular search results, and you only pay for actual leads, not clicks.
• Facebook & Instagram Ads: Target homeowners in your area with eye-catching headlines. For instance, ‘Mosquito season is here! Get $50 off your first service’.  
• Retargeting Ads: These ads serve as reminders to users who visited your website but didn’t order a service right away.

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3. Leverage Word-of-Mouth with a Referral Program

Happy customers make the best brand advocates by referring your business to others. The question is, are you giving them an incentive to drive more business your way? 

A well-executed referral program can turn existing customers into a steady source of promising leads.

Here are some easy ways to get more referrals:

• Offer Discounts for Referrals: For instance, ‘Refer a friend and both of you get $25 off your next service’.
• Partner with Realtors & Property Managers: These professionals need pest control services regularly. Strike up a relationship to become their go-to provider.
• Create a VIP Program: Offer perks like discounts and priority scheduling for repeat customers who send referrals your way.

4. Convert More Website Visitors to Paying Customers

Getting people to your website is one thing, convincing them to take an action like booking a service is quite another.

If your website isn’t bringing in leads, maybe it’s time for a tune-up.

Here’s what you must keep in mind when optimizing your website for more leads:

• Make It Mobile-Friendly: More than 64% of all online searches come from mobile devices. If your site isn’t easy to use on a phone, you could be bleeding leads.
• Use Strong Calls-to-Action (CTAs): Every page on your website must have clear CTA buttons like, ‘Get a Free Estimate’ or ‘Call Now’.
• Live Chat or Instant Quote Forms: Make it easy for customers to contact you without having to dial your number.
• Showcase Customer Reviews: Nothing beats social proof when you’re trying to build trust. Highlight positive reviews prominently so visitors don't miss them. 

Pro Tip: Pest control businesses that add online booking options see higher conversion rates because customers can schedule instantly without having to call. 

5. Use Social Media to Stay Top-of-Mind

If you’re using social media just to share memes, perhaps you haven’t realized its immense business potential. 

Social platforms are a free yet powerful marketing medium that keeps your pest control business visible and relevant for customers who need your services.

Many homeowners don’t think about pest control until they have an issue. You can position your business as the go-to expert when the time comes by consistently showing up on their feeds with helpful, engaging content.

Here are a few ideas to get your social media marketing started: 

• Educational Content: Share seasonal pest control tips like ‘How to Keep Rodents Out in Winter’ or ‘Why Ants Invade Homes in Spring’.
  
  The more valuable information you provide, the more trust you build among potential customers.

Source: Instagram page of PestXterminators. 

• Before-and-After Media: Showcase genuine success stories with pictures or videos that clearly demonstrate your expertise. 
  
  Seeing visual evidence of a pest-free home after your service reassures potential customers about your expertise. 

• Behind-the-Scenes Footage: Give followers a glimpse into your average workday. 
  
  Introduce your team, show how you set up your equipment, or share a day in the life of a pest control expert.

• Interactive Polls & Q&A Sessions: Pose questions like, ‘What pest problems do you struggle with the most?’ or host live Q&A sessions to answer common pest control concerns.
  
  
• Special Promotions & Offers: Promote your business with loyalty or referral programs and seasonal discounts to encourage immediate bookings.
  
  
• Customer Testimonials: Highlight positive reviews and client experiences in social media posts.
  
  The experiences of others are most compelling when it comes to building credibility and attracting new leads.

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6. Nurture Leads with Email & SMS Marketing

Not every lead converts immediately, but that doesn’t mean they won’t need your services in the future. 

Following up and staying top-of-mind can persuade hesitant prospects to become paying customers later on. 

Here are some easy ways to keep connections open with potential customers:

• Automated Follow-Ups: Many leads request a quote but don’t book immediately. Instead of letting them slip away, send a friendly email or text reminding them about your services. 
  
  For example: ‘Hi [First Name], We didn’t hear back after you requested a quote for pest control. We’d love to help if you still need our services. Book today to get 10% off your first treatment’.

• Seasonal Service Reminders: Pest problems change with the seasons. That makes it important to send timely reminders for specific treatments. 
  
  Here’s an example: ‘Spring is here, and so are termites! Schedule your annual inspection to keep your home protected’.
  
  In winter, you could say: ‘Cold weather drives pests indoors. Call us today for a winter pest-proofing service’.

• Exclusive Deals:  Keep past clients engaged by offering special discounts on repeat services. 
  
  For instance: ‘Thank you for trusting us with your pest control needs! As a valued customer, we’re happy to give you 15% off your next quarterly service’.

Turn Your Pest Control Business into a Lead-Generating Machine

Attracting more pest control leads doesn’t have to be complicated, but it does require consistent action.

From optimizing your Google Business Profile and running targeted ads to leveraging referrals and reviews, the right strategies can keep your schedule full and your business growing.

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