Reviews: No CTA vs. With CTA

The Loser

The Winner





One of the quickest ways to increase your website’s conversion rate is to include more call-to-actions (CTAs) in the body of your website. 


Reviews are among the most persuasive content on a home service business website. Given that, we predicted that including a phone button within each review block would increase the website’s conversion rate.




Were we right? Yes...but not by much.


Including the phone number in the reviews section only increased the website’s conversion rate by 1%.



Action Step:

Go ahead and include more CTAs in the each of your review blocks — just don’t expect it to provide a massive boost in conversions!