Reviews: No CTA vs. With CTA

The Loser

The Winner

 

 

Hypothesis:

 

One of the quickest ways to increase your website’s conversion rate is to include more call-to-actions (CTAs) in the body of your website. 

 

Reviews are among the most persuasive content on a home service business website. Given that, we predicted that including a phone button within each review block would increase the website’s conversion rate.

 

 

Result:

Were we right? Yes...but not by much.

 

Including the phone number in the reviews section only increased the website’s conversion rate by 1%.

 

 

Action Step:

Go ahead and include more CTAs in the each of your review blocks — just don’t expect it to provide a massive boost in conversions!

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