Hero Block: No CTA vs. With CTA

The Loser

The Winner





Adding a "View Our Services" call-to-action to the website's hero section will lift it's conversion rate.





The control version without the hero call-to-action converted 0.2% higher than the variant version.



Action Step:


What seems like a surefire win on your website might actually backfire! Instead of adding a call-to-action to your homepage section, try adding a powerful review right underneath it. It's much more likely to lift your conversion rate.

Want to learn more about what makes a lead-generating service business website? Check out our flagship article on what makes a lead-generating website