Hero Block: Hero Image vs. Tap-to-Call Button

The Loser

The Winner





Removing the hero image on mobile and replacing it with big "Tap to Call" button will increase the website's conversion rate.





The variant converted 35.40% higher than the control.



Action Step:


Make your website more mobile-friendly by removing images — and replace them with a big, enticing call to action that helps your potential customers get what they want!


Learn how to turn your website into a lead-generation machine in our flagship article 11 Steps to an Unstoppable Lead-Generation Website.