The Loser
The Winner
Hypothesis:
Removing the hero image on mobile and replacing it with big "Tap to Call" button will increase the website's conversion rate.
Result:
The variant converted 35.40% higher than the control.
Action Step:
Make your website more mobile-friendly by removing images — and replace them with a big, enticing call to action that helps your potential customers get what they want!
Learn how to turn your website into a lead-generation machine in our flagship article 11 Steps to an Unstoppable Lead-Generation Website.
