Hero Block: Hero Image vs. Tap-to-Call Button

The Loser

The Winner

 

 

Hypothesis:

 

Removing the hero image on mobile and replacing it with big "Tap to Call" button will increase the website's conversion rate.

 

 

Result:

 

The variant converted 35.40% higher than the control.

 

 

Action Step:

 

Make your website more mobile-friendly by removing images — and replace them with a big, enticing call to action that helps your potential customers get what they want!

 

Learn how to turn your website into a lead-generation machine in our flagship article 11 Steps to an Unstoppable Lead-Generation Website.

Grow your business with us.

Get the latest commerce news, trends, and strategies to grow your business. Subscribe to our bi-weekly newsletter.

By submitting this form, you agree to receive promotional messages from NiceJob. Unsubscribe any time by clicking the link in our emails.