Below Hero Block: No Review vs. Review - Update

The Loser

The Winner

 

 

Hypothesis:

 

Adding a review right below the website's Hero section (a "featured review") will increase the website's conversion rate.

 

(Note: this is the second time we've run this experiment. You can see the first experiment result right here)

 

 

Result:

 

The variant page with the featured review converted 56.20% more visitors into leads.

 

 

Action Step:

 

Give the featured review block a try! Pick out your best review, and post it below your website's Hero section. There's a good chance that it will provide a big boost to your conversion rate.

 

Learn more about these best practices to boost your website's conversion rate in our flagship article, 11 Steps to an Unstoppable Lead-Generation Website.

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