The Loser
The Winner
Hypothesis:
Adding a review right below the website's Hero section (a "featured review") will increase the website's conversion rate.
(Note: this is the second time we've run this experiment. You can see the first experiment result right here)
Result:
The variant page with the featured review converted 56.20% more visitors into leads.
Action Step:
Give the featured review block a try! Pick out your best review, and post it below your website's Hero section. There's a good chance that it will provide a big boost to your conversion rate.
Learn more about these best practices to boost your website's conversion rate in our flagship article, 11 Steps to an Unstoppable Lead-Generation Website.
