Below Hero Block: No Review vs. Review - Update

The Loser

The Winner





Adding a review right below the website's Hero section (a "featured review") will increase the website's conversion rate.


(Note: this is the second time we've run this experiment. You can see the first experiment result right here)





The variant page with the featured review converted 56.20% more visitors into leads.



Action Step:


Give the featured review block a try! Pick out your best review, and post it below your website's Hero section. There's a good chance that it will provide a big boost to your conversion rate.


Learn more about these best practices to boost your website's conversion rate in our flagship article, 11 Steps to an Unstoppable Lead-Generation Website.