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Being a skilled roofer is only half the battle. The other half? Making sure the right people know who you are, trust what you do, and remember you when they need help. That’s where marketing comes in.
You don’t need a huge budget or a full-time marketing team to succeed. With a few high-impact strategies, you can consistently generate quality leads, stand out in your local market, and grow a reputation that earns referrals.
Let’s break down eight ways to market your roofing business—backed by real results from top-performing companies.
8 Ways to Market Your Roofing Business
1. Build a Google Business Profile That Gets Clicks
Your Google Business Profile is often the first thing homeowners see when searching for a roofer. It’s your digital storefront—and when it’s optimized, it becomes one of your most powerful tools for attracting new customers and standing out in your local market.
To make yours stand out:
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Add high-quality before-and-after photos of your work
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List every service you offer (roof inspections, repairs, replacements, gutter cleaning)
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Keep hours, phone number, and website updated
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Write a keyword-rich description (e.g., “Licensed roofing contractor in Austin, TX specializing in shingle repairs, metal roofs, and storm damage restoration.”)
Positive reviews on your Google Business Profile are essential—they build trust and help you rank higher in local search. If you're not sure where to start, check out our guide to getting more reviews for your roofing company.
For an extra edge, learn how to use competitor insights to see how you stack up against other roofers in your area, uncover what customers really care about, and fine-tune your marketing strategy.
2. Build a Website That Converts Visitors into Customers
Think of your website as your 24/7 salesperson. It’s where potential customers go to learn more, validate your credibility, and decide whether to contact you.
A high-converting roofing website should include:
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A clear call-to-action on every page (like “Get a Free Quote” or “Schedule Inspection”)
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Trust-building elements like reviews, licensing info, insurance, and warranties
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SEO-friendly service pages that include your city and core offerings
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A gallery of past jobs, with visual proof of your quality
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A mobile-friendly layout—since many visitors come from their phones
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3. Stay Consistent on Social Media
You might not think roofing is “social”, but that’s exactly what makes it stand out online. The transformation you create—damaged roofs turned good as new—makes for amazing content. Your social media accounts are an extension of your digital presence, and adds legitimacy to your business—with 24% of people using social media as their primary search engine.
Even if homeowners don’t need a roofer today, consistent social media keeps your name in their minds for when they do.
Where to post:
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Facebook: Engage with your community, share reviews and seasonal promos
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Instagram: Showcase project highlights, team culture, and behind-the-scenes shots
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TikTok/Reels: Use short-form video to share roof tips, time-lapses, or weather prep advice
Need help turning satisfied customers into shareable content? NiceJob’s Stories feature automatically turns 5-star reviews into ready-to-post content—so you stay active without the extra work.
4. Run Local Google and Facebook Ads
If you want to scale quickly or get more traffic during slower seasons, running targeted ads can give you an edge.
Here’s how to start:
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Google Ads: Bid on keywords like “roofing company near me” or “storm damage roof repair [City]” to appear at the top of local searches
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Facebook Ads: Use location targeting and visuals to promote offers like “$250 off spring inspections” or highlight before/after results
Instead of sending ad traffic directly to your homepage, create a landing page with a strong offer, visuals, trust signals, and an easy way to request a quote.
When paired with reviews and great visuals, ads can amplify your brand and fill your schedule faster.
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5. Launch a Referral Program That Rewards Loyalty
Word of mouth is still one of the most powerful marketing tools for roofers—especially in tight-knit communities. The best way to grow it? Reward customers who send new business your way.
Simple ways to incentivize referrals:
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$50 off their next service
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Free gutter cleaning with a booked referral
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Gift cards to local restaurants or coffee shops
Make it easy to share with referral links in follow-up emails, thank-you messages, and even social posts. With NiceJob Pro, you can fully automate your referral program—track referrals, send rewards, and grow your business without extra admin.
Want to keep those customers coming back too? Read our blog on how to get repeat business for your roofing company to learn how to turn a one-time job into a long-term relationship.
6. Get Listed on Key Directories
Beyond Google, homeowners often browse contractor directories to compare options. If you’re not listed—or your info is outdated—you’re losing trust and traffic.
Make sure you're listed (accurately!) on:
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Angi (formerly Angie’s List)
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HomeStars
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Better Business Bureau
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Houzz
Keep your business name, phone number, and website consistent across all platforms. Not only does this boost trust, it improves your SEO rankings as well.
7. Partner with Local Businesses for New Leads
Some of your best leads won’t come from search engines—they’ll come from relationships. Partnering with other trusted local service providers can give you a steady stream of warm referrals.
Businesses to collaborate with:
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Real estate agents
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Home inspectors
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Property managers and HOAs
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Insurance adjusters
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General contractors
Offer bundled services (like new homeowner inspection packages), co-host local events, or set up mutual referral pipelines. These partnerships build community and position you as a go-to pro.
If you're curious how partnerships and reviews can grow together, our case study on Epic Roofing is a great example of how one company amplified both to build their brand.
8. Use Your Reviews as Ongoing Marketing
Reviews are powerful social proof—and you should be using them beyond just Google. Repurpose them into content that builds trust across all your channels.
How to market with your reviews:
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Add a rotating review slider to your website
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Turn reviews into quote graphics for social media
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Highlight reviews in your emails or estimate follow-ups
NiceJob can automate all of this—collecting, publishing, and showcasing your best feedback across your website and social channels. That means your reputation works for you, even when you're on the roof.
A standout example of review automation’s impact is Cathedral Roofing. By revamping their online presence and focusing on their review strategy, they achieved a 3x increase in monthly reviews, 22% increase in referral-based leads, and an 18% increase in online conversion.
Final Thoughts: Market Smarter, Not Harder
Marketing your roofing business doesn’t have to be complicated—or time-consuming. Whether you start by improving your Google presence, collecting more reviews, or posting to Facebook once a week, the small actions you take now will build real momentum over time.
Consistency is key. Combine trust-building strategies with smart automation, and your business will grow—even while you’re focused on the job site.
Get 4x more reviews with NiceJob today
Increase your roofing business’s visibility and trust with automated review requests and reminders. More reviews mean more leads—and more booked jobs.
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