When your business is growing fast, your reputation needs to grow even faster.
That was the case for Cathedral Roofing—a family-founded company in Southwest Florida that’s now pulling in over $7 million in revenue and serving more than 5,000 happy customers.
Known for their quality work, transparent service, and deep community roots, Cathedral Roofing was checking all the boxes offline—but their online reviews just weren’t keeping pace.
Keep reading to see how a growing Florida-based roofing company turned to NiceJob to scale their review strategy.
Spoiler alert: here's a sneak peek of the results.
The Problem: A Patchy Review Process
Cathedral Roofing had tried automating their review requests back in December 2024. But without a solid system behind it, things got messy fast. Field techs would forget to ask for reviews, follow-up emails were sent sporadically, and Google ratings were okay—leading to uneven review volumes, slow response times, and a less compelling five-star presence online.
They already had the quality work and happy customers—but what they lacked was a consistent, reliable way to collect and showcase that satisfaction online.
They knew they needed a better approach—something automated, yet personal. Something that worked every time, without having to chase customers down.
The Switch: Why NiceJob Stood Out From the Crowd
When Cathedral Roofing started exploring review software, a lot of platforms promised the basics—send a review request, cross your fingers, and hope for the best.
Some reasons that Cathedral Roofing chose NiceJob over other review softwares:
- Seamless integration with their CRM
- Automated review requests via both SMS and email
- Smart referral prompts built in
- AI-assisted replies that help respond to reviews faster (and friendlier)
- A super clean, easy-to-read dashboard to track it all
-
Real human support anytime they needed it
The Result: More Reviews, Better Ratings, Real Growth
With the new system in place and the team fully on board, the impact was clear—and pretty impressive.
The numbers speak for themselves—after implementing NiceJob, Cathedral Roofing saw significant growth across reviews, referrals, and online conversions:
- 120+ Google reviews in just 7 months (that’s 4x faster than before!)
- Tripled monthly review volume
- Now averaging a 4.8-star rating
- 22% more referral-based leads
- 18% boost in online conversion rates
- NPS up by 8 points (aka: their happiest customers are even happier)
Speedy Replies That Still Feel Real
One feature that really stood out for Ty was NiceJob’s AI-assisted review responses. It saved him hours each week by helping draft thoughtful, timely replies that still feel genuine and personal.
As Ty shared,
"One homeowner gave us a shoutout for our 'lightning-fast response'—it was actually an AI-drafted reply about a warranty issue. Those little moments have helped us improve service and celebrate team wins."
This blend of efficiency and authenticity has made managing reviews easier, while strengthening customer relationships.
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Unlocking Even More Value with NiceJob Pro
After seeing wins with NiceJob, Cathedral Roofing upgraded to NiceJob Pro to expand their impact even further.
These are some NiceJob Pro features they really loved that made upgrading a no-brainer:
- Video review collection: Turned happy customers into compelling video testimonials that boosted credibility.
- Automated social syndication: Shared new reviews across platforms automatically to reach more potential clients.
- Custom workflows: Gave the team more flexibility to tailor review requests and follow-ups to different service types.
- Priority support: Ensured quick tweaks and answers whenever the team needed them.
- Deeper analytics: Tied reputation data directly to revenue, giving leadership a clear view of ROI.
For fast-growing service businesses like Cathedral Roofing, NiceJob Pro made it easier to maintain a high-touch client experience—while automating the heavy lifting behind the scenes.
Climb to 5-star heights like Cathedral Roofing
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