If you run a pressure washing business, you already know that before-and-after results speak volumes. But there’s one thing even more powerful than your photos—your customer reviews.
Today’s customers trust online reviews just as much as personal recommendations. In fact, 93% of people read reviews before hiring a local business. For pressure washing companies, great reviews don’t just build trust—they help you rank higher on Google, generate more leads and win more jobs.
In our recent article about how to get more leads for your pressure washing business, we talked about the role reviews play in attracting new customers. Now, we’ll go deeper into how to get more reviews—and how to make it practically effortless using the right tools and strategies.
Why Reviews Matter
Before we dive into the how, let’s talk about why reviews are such a powerful growth driver:
- They boost local SEO: More reviews (especially recent and positive ones) help you show up higher in Google searches like “pressure washing near me.”
- They build trust: Customers trust peer feedback. In fact, 95% of customers say that having many reviews boosts their trust in a business.
- They influence buying decisions: 85% of customers consider a company’s average star rating to be the most influential factor in their purchasing decision. Even if your pricing is competitive and your website looks great, a lack of reviews can hold you back.
In short, if you want to grow your business, you need to grow your reviews. Now let's dive into how to do that.
How to Get More Reviews
1. Ask at the Right Time
Timing is everything. The best time to ask for a review is right after the job is completed, when your work is fresh in the customer’s mind and they’re most satisfied with the results.
Don’t wait too long or the momentum will fade. You can ask after a job while you’re still at the job site, include a link in a thank-you email, or (even better) automate it with review software.
With a platform like NiceJob, you can automatically send a friendly review request via SMS or email the moment a job wraps up. No awkward asking, no manual follow-up—just reviews rolling in while you focus on your next job.
2. Make It Easy for Customers
Even customers who are thrilled with your service might hesitate to leave a review if the process feels too complicated. Making it quick and easy removes barriers and increases the chances they’ll share their positive experience.
Make it as simple as possible by:
- Sending a direct link to your Google Business Profile or Facebook review page
- Using mobile-friendly messages so they can leave a review from their phone
- Connect multiple review platforms to give customers the option to leave reviews on the sites they already use, like Google or Facebook
NiceJob handles this for you with automated review campaigns that guide your customers through the review process in just a few taps. No complicated instructions. Just a seamless experience that increases the chance they’ll follow through.
Also, NiceJob makes it easy by offering multiple review site options—so your customers can choose where they want to leave a review, whether it’s Google, Facebook, or another platform.
3. Use Reminders (Without Being Pushy)
Sometimes people just forget to leave a review—that’s why a single request isn’t always enough.
With NiceJob, you can make sure your customers receive multiple gentle reminders to share their feedback, including:
-
Up to 5 friendly follow-up messages sent via text and email
-
Messages spaced out naturally over several days to avoid overwhelming customers
-
Polite and professional wording that keeps your brand’s tone positive
-
Timed delivery to catch customers when they’re most likely to respond
This kind of smart automation helps you consistently boost your review count while keeping the process smooth and respectful—so you never come across as pushy or annoying.
4. Respond to Every Review (Especially the Positive Ones)
Responding to reviews shows potential customers that you care about feedback — with 50% expressing greater interest in companies that respond to reviews.
Responding to reviews can also improve your local SEO. Search engines like Google take into account how active and engaged a business is with its customers, including how often you reply to reviews.
NiceJob makes this easy with our new AI-powered review response feature that can automatically reply to positive reviews above a certain threshold—for example, all reviews above 4 stars. You can even customize the tone, length, and voice of your replies to match your brand!
For any negative reviews below that threshold, you’ll have the opportunity to respond personally and address concerns with a human touch.
5. Turn Great Reviews Into Social Proof
Getting more reviews isn’t just about collecting stars—it’s about using them to build trust and attract more leads.
Once you’ve earned those glowing reviews, showcase them by:
- Featuring them on your website
- Sharing them in social media posts (Pro-tip: With NiceJob’s stories feature, you can automatically post reviews above a certain amount of stars onto your social media!)
- Highlighting them in customer emails or quotes
NiceJob takes this a step further by letting you automatically display your latest 5-star reviews and photos on your website in real time. It creates a powerful loop: your reviews help convert more leads, and those leads become more reviewers.
6. Train Your Team to Support the Process
If you have a team, it’s important to make sure everyone understands the value of reviews and their role in encouraging customers to leave them.
This can be done in several simple but effective ways, such as:
-
Mentioning the importance of reviews during the job to remind customers how much their feedback helps
-
Handing out follow-up cards or flyers with easy instructions on how to leave a review
-
Delivering consistent 5-star service every time, so customers feel motivated to share their positive experience
-
Following up personally with customers to thank them and gently ask for a review
When collecting reviews becomes a natural part of your daily workflow, it stops feeling like a chore and instead becomes one of your most powerful marketing tools—helping your business grow with authentic customer trust.
When reviews become a natural part of your workflow, they stop feeling like a chore—and start becoming one of your best marketing tools.
Final Thoughts: Reviews Make Growth Easier
In the pressure washing industry, reputation is everything. And online reviews are your reputation, on display for every potential customer to see.
By making it easy for customers to leave reviews, automating the request process, and showcasing your social proof effectively, you’ll not only build trust—you’ll build a steady stream of leads, jobs, and long-term growth.
