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Running a landscaping business takes hard work, creativity, and a deep love for the outdoors. But let’s face it—no matter how great your work is, if people don’t know about it, you’ll struggle to stay busy. That’s where smart, consistent marketing comes in.
Whether you’re just starting out or looking to grow your existing landscaping company, this guide will walk you through proven strategies to market your services, grow your local reputation, and keep customers coming back.
Let’s dig in. (Pun intended).
1. Define Your Brand (Yes, Even for Landscaping!)
Your brand is more than just your logo or truck decals. It’s how people perceive your business. What do you want your landscaping company to be known for—fast service? Meticulous attention to detail? Organic or eco-friendly practices?
A strong brand:
- Sets you apart from competitors
- Builds trust before you even show up
- Helps attract your ideal customer
Social media ads are a powerful tool for landscaping businesses to reach homeowners right where they scroll—on platforms like Facebook and Instagram. With eye-catching visuals of your work and targeted ads based on location and interests, you can attract new clients, stay top-of-mind, and fill your schedule with high-quality leads in your service area.
Make sure your business name, website, uniforms, and social media all reflect your brand consistently. It’s all part of building a memorable customer experience—which, by the way, is key to getting great reviews. (More on that soon.)
2. Build a Website That Converts
Think of your website as your 24/7 sales rep. A good landscaping website should:
- Highlight your services clearly
- Show off your best work (with positive reviews and before/after photos)
- Include your contact info and service area
- Feature real customer reviews
Pro tip: Embed a review feed on your homepage or service pages. Seeing a wall of 5-star testimonials builds instant trust and helps convert visitors into leads.
Tools like NiceJob can automatically gather and showcase customer reviews on your site—so you don’t have to chase them down yourself.
3. Reputation Marketing
What if we told you that you could make your happy customers do the marketing for you? Enter reputation marketing.
Reputation marketing with NiceJob turns your happy customers into your most powerful marketing engine—boosting your online presence and building trust faster than traditional ads.
By consistently collecting high-quality reviews, your business climbs to the #1 spot in local search results, increasing visibility and conversions. The result? A higher ROI with less spend, as more leads come from organic search and word-of-mouth powered by your glowing reputation.
4. Be Smart About Local SEO
When people search “landscaping near me” or “lawn care in [your town],” you want to be the first name they see. That’s where local SEO (search engine optimization) comes into play.
Steps to boost your local SEO:
- Set up and optimize your Google Business Profile
- Use location-based keywords on your site (e.g., “landscaping in Toronto, ON”)
- Get listed in local directories (like Angi, Houzz)
And here’s a secret weapon: online reviews. Google rewards businesses that have a steady flow of positive reviews—so the more you collect, the higher you’ll rank.
Pro Tip: Automate review collection with a platform like NiceJob so you never forget to ask after a job well done.
Get 4x more reviews for your landscaping company
NiceJob’s set-and-forget customer review software automatically gets you reviews and shares them on Facebook, Instagram, and more so you can become top rated
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5. Leverage Social Media (Without the Headache)
You don’t need to go viral on TikTok to succeed at social media. A steady and authentic presence on platforms like Facebook and Instagram can help you:
- Stay top-of-mind with past customers
- Show potential clients what your work looks like
- Share seasonal tips or promotions
Post 2–3 times per week with:
- Before and after photos
- Time-lapse videos of your work
- Customer shoutouts or testimonials
- Lawn/garden care tips (especially season-specific)
Not sure what to post? Repurpose your reviews into quote graphics. It’s an easy way to create content and build social proof at the same time.
Many NiceJob users automatically turn their reviews into ready-to-share social content with just a few clicks.
6. Use Word-of-Mouth—At Scale
Landscaping is a trust-based service. People love to hire businesses recommended by friends, family, and neighbors. You can’t force word-of-mouth, but you can make it easier to spread.
Encourage happy customers to:
- Leave a review
- Refer a friend (offer a referral discount or bonus)
- Post about their yard makeover on social media and tag you
One happy customer can lead to five more if you nudge them in the right direction.
Software like NiceJob helps amplify this effect by turning every happy customer into a potential promoter—automatically asking for reviews and even referrals without adding more to your plate.
7. Email Marketing Isn’t Dead
Email still works—especially for service businesses like yours. Why? Because it’s a direct line to your past and current customers.
Send out seasonal newsletters with:
- Lawn care reminders (e.g., “Time to aerate!”)
- Promotions or package deals
- Before/after showcases of recent projects
- Customer spotlight stories
Even a simple “Happy Spring!” email can trigger someone to schedule a clean-up or planting session. You never know who’s been waiting for that reminder.
8. Get Reviews—Every Time
An integrated marketing strategy is great, but if you had to choose one strategy with high impact results, reputation marketing using reviews should be your first priority. Let’s talk about reviews one more time, because they truly are a marketing powerhouse. Reviews help you:
- Win local SEO
- Build instant trust
- Convert website visitors into leads
- Close jobs faster (especially when customers are deciding between companies)
The key is consistency. Ask for a review after every job. And don’t just rely on memory—automate it.
Pro Tip: NiceJob makes getting more reviews effortless by automatically following up with your customers at just the right time—so you get 5-star feedback without awkward asks or chasing people down. With smart reminders and easy-to-use links, it turns happy customers into review-writing machines, boosting your credibility and helping you stand out online.
Final Thoughts
Marketing your landscaping business doesn’t have to be overwhelming. Start by doing a few things consistently—build your brand, show your work, stay in touch with customers, and collect reviews like your business depends on it (because it really does).
The best part? You don’t have to do it all manually. Tools like NiceJob help you streamline review collection, boost your online presence, and grow your reputation—all while you’re out in the field doing what you do best.
Want to stand out and keep your schedule full this season? Check out NiceJob and start turning great jobs into more jobs—automatically.
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