Let’s be honest, asking for reviews isn’t most landscapers’ favorite part of the job.
You spend hours turning overgrown lawns into neighborhood showpieces, installing patios, planting, and mulching—all under the sun. Then, when the job’s done, it can feel awkward to turn around and say, “Hey, would you mind leaving me a review?”
But here’s the thing: online reviews are one of the most powerful marketing tools you have.
Reviews build trust, improve your Google ranking, and turn curious homeowners into booked clients. And the best part? Once you have a system in place, it’s one of the easiest ways to grow your business organically.
Here’s how to get more reviews for your landscaping business—without it being awkward or time-consuming.
Why Reviews Matter More Than Ever
In today’s world, most people won’t even call a business without checking out their reviews first. As of recent research, around 95% of consumers read online reviews before making a purchase decision – it’s the digital version of word-of-mouth.
Here’s what reviews do for your landscaping business:
- Boost local SEO: Google favors businesses with more reviews, especially recent ones.
- Increase conversions: A glowing testimonial might be the nudge someone needs to hit "call now."
- Build trust: Reviews prove you’re reliable, professional, and deliver real results.
- Set expectations: They give potential customers a preview of what it’s like to work with you.
So let’s talk about how to get those reviews—consistently and authentically.
1. Deliver an Experience Worth Reviewing
This may seem obvious, but it’s worth saying: great work gets great reviews.
Make the customer experience as smooth and impressive as possible:
- Show up on time
- Communicate clearly
- Be respectful of their property
- Clean up after the job
- Go the extra mile (even something as small as sweeping up grass clippings)
When customers are genuinely impressed, they’re much more likely to sing your praises—especially if you give them a nudge.
Pro tip: The best time to ask for a review is right after the job, while the yard looks perfect and the customer is feeling great about their decision. Plus, reviews with images are more credible. (NiceJob can make this process seamless, but more on that later)
2. Make It Easy to Leave a Review
Most people want to leave a review—they just don’t have the time, or they forget to do so later.
That’s why it’s critical to make the process as frictionless as possible.
Here’s how:
- Send a follow-up text or email with a direct link to your review page
- Keep the message short and friendly
- Tell them how much it helps your small business
For example:
"Hi Sarah, thanks again for letting us take care of your backyard makeover! If you’re happy with the results, would you mind leaving a quick review? It really helps local businesses like ours. Here's the link: [Google Review Link]"
Pro Tip: Tools like NiceJob automate this entire process —sending a personalized, friendly review request to each customer, so you don’t have to do it manually. You can even create follow-up campaigns to increase your chances of getting a review, and if they’re likely to be a repeat customer, you can send booking reminders.
How Evergreen Cleaning Increased Their Monthly Revenue by $20k with NiceJob Pro
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3. Ask at the Right Time
Timing is everything. Ask too early, and the job isn’t done. Wait too long, and the customer may have forgotten how excited they were.
Here are the best moments to ask:
- Right after completing the job (when they’re admiring your work)
- When they say something positive in person (that’s your cue!)
- A day or two later with a photo of their finished yard as a reminder
Some landscapers also include review requests in their final invoice or thank-you message. It’s a natural moment to ask—and it feels less like a sales push.
4. Show Off Your Reviews (And Keep Them Coming)
When customers see that their review is actually seen and appreciated, they’re more likely to leave one themselves.
Ways to highlight your reviews:
- Add a review section to your website
- Post customer quotes on Facebook or Instagram
- Feature testimonials in email newsletters
- Create before/after social posts with a short review included
Software like NiceJob makes this easy with review widgets and automated social sharing—so your reviews keep working for you long after they’re posted.
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NiceJob’s set-and-forget customer review software automatically gets you reviews and shares them on Facebook, Instagram, and more so you can become top rated
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5. Respond to Every Review (Yes, Even the Not-So-Great Ones)
Replying to reviews shows you care. It’s also another opportunity to reinforce your brand voice and professionalism.
How to reply:
- Say thank you
- Use their name if possible
- Add a personal touch (mention the job or something specific)
- For negative reviews, stay calm and try to resolve the issue respectfully
Example response:
"Thanks so much, James! We’re thrilled you loved your new patio—your backyard transformation was one of our favorites this month!"
Even short responses show future customers that you’re engaged, professional, and trustworthy.
6. Turn Happy Customers Into Repeat Reviewers
Did a customer love your lawn care this spring? Stay in touch and ask again after a summer mulch job or fall cleanup.
Returning customers can leave multiple reviews over time—especially if they’ve had several positive experiences.
Pro tip: Create a quick seasonal email campaign to re-engage past clients with updates and reminders (and yes, a gentle review ask).
NiceJob Pro’s Get Repeats feature helps landscaping businesses stay top of mind by automatically reminding past clients when it’s time for seasonal services like lawn care or cleanup. It turns one-time jobs into ongoing relationships—without the need for manual follow-ups.
7. Automate the Process
The number one reason landscaping businesses don’t get more reviews? They forget to ask.
We get it though. After a long day in the hot sun, drafting review requests to send to your customers is probably the last thing you want to do.
Picture this though; you get to relax after a long day of lawn maintenance and eat a well-deserved ice cream cone – or whatever your favourite snack is – and somehow, your reviews roll in without you having to lift a finger.
That’s why automation is your best friend.
With NiceJob, review requests are sent out automatically after each job—via text or email—customized with your business name and logo. It feels personal to the customer, but requires zero extra effort from you.
And when you’re doing 5–10 jobs a week, this sort of automation adds up to real value real fast.
Final Thoughts
Reviews aren’t just nice to have—they’re a must for growing your landscaping business in today’s digital world. The good news is, getting them doesn’t have to be stressful or awkward.
When you deliver great service, ask at the right time, and make it easy for customers to respond, and eventually reviews will start rolling in naturally.
If you’re ready to make the whole process hands-free, tools like NiceJob are a game changer. More reviews. Less chasing. And a better reputation that brings in more leads—on autopilot.
Want more 5-star reviews without asking manually every time?
Try NiceJob for free and let happy customers do the talking for you.
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