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Evergreen Cleaning is a family-owned cleaning business that built up a reputation over many years as a fully licensed and eco-friendly cleaning business.
It serves residential and commercial properties near Huntington Beach, CA, and its surrounding areas.
Highly satisfied with NiceJob’s all-in-one reputation marketing software, Jon Riding, the company’s owner, began looking for ways to encourage repeat business from past customers.
Around the same time, NiceJob released several new features, including ‘Get Repeats’ for NiceJob Pro customers.
After just the first month of implementation, the impact of this feature on Jon’s business was considerable:
- By strategically engaging past customers and encouraging them to book services again, the company saw an instant surge in returning business.
- In just the first month alone, Evergreen Cleaning recorded 67 repeat orders, which amounted to an impressive 50% conversion rate.
- In monetary terms, this translated to more than $20,000 in additional monthly revenue, proving the campaign’s effectiveness in driving growth and profitability.
- As a bonus, Get Repeats saved Jon and Evergreen Cleaning an estimated time saving of three hours every day since it was no longer necessary to manually track and reach out to repeat customers to remind them to book again. That’s over 60 hours saved per month.
Here’s how the story unfolded.
The Challenge Faced by Evergreen Cleaning
Jon initially partnered with NiceJob to get more reviews for his cleaning business and build a strong brand reputation.
After working with NiceJob for about a year, and getting 50% more reviews than he normally did, Jon wanted to continue to scale his business by leveraging repeat customers to drive up revenue and profitability.
After all, bringing in a repeat customer is significantly less time-consuming and expensive than finding net new customers.
And for a family business with limited manpower and resources, scaling is hard without automation.
That’s why Jon was looking for a way to encourage repeat business by automating his company’s outreach to past customers.
Win more business, automatically.
With NiceJob Pro's Get Repeats feature, you can save hours of manual follow-up so your team is always booked and busy.
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Getting Set Up With Get Repeats
The NiceJob team is always thinking about ways to help businesses streamline their workflows and earn more money.
Since we knew this was a challenge for Jon’s business, we connected with him to pilot our Get Repeats feature.
This specialized offering automates customer booking reminders as part of an easy-to-use, three-step campaign, and you can get set up in minutes.
Here’s how it works:
- Link Your Booking Data: Connect your CRM or accounting software to Repeats to trigger campaign messages based on a customer’s last booking.
- Create Your Campaign: Tweak the content of your reminder messages, confirm the time frame for your campaign, and switch it on.
- Track Your Repeat Revenue: Monitor the revenue earned from repeat customers through a real-time insights dashboard.
Beyond the financial benefits, the Get Repeats campaign helped Evergreen Cleaning gain valuable insights into customer preferences, needs, and satisfaction levels.
More frequent interactions with repeat customers facilitated stronger relationships and fostered trust.
Finally, data gathered from the Repeats dashboard was used to improve services, develop new offerings, and enhance the overall customer experience.
As Jon Riding puts it, “NiceJob’s Repeats campaign was a game-changer for our business. It has proved to be the easiest and most effective way to keep customers coming back”.
Drive More Repeat Business with NiceJob Pro
Getting repeat business is crucial for service businesses operating in saturated markets. A steady stream of satisfied customers is key to outperforming the competition while boosting revenues and driving profitability.
NiceJob’s Repeats feature helps businesses automate booking reminders and drive more sales without any additional marketing spend.
Data gathered from such campaigns can help you understand customer satisfaction levels, add more services, and build long-term relationships with your customers.
Want to maximize your repeat business and boost revenue? Get started with NiceJob Pro today!
Boost bookings and revenue, while saving time.
Let NiceJob increase your customer reviews (and reply to them with AI), automate your booking reminders, and gather invaluable insights.
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