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In the fiercely competitive roofing industry, standing out isn’t just about offering excellent craftsmanship—it’s about understanding your competition and leveraging that knowledge to win more customers. While many roofing businesses focus heavily on marketing, pricing, and referrals, one powerful tool often gets overlooked: competitor insights.
Understanding how you stack up against rival roofers in your area can unlock opportunities to refine your services, improve your reputation, and ultimately attract more leads.
That’s where NiceJob’s Competitor Insights feature comes in—a game-changing tool designed to help roofing pros track competitors’ reviews, ratings, and customer feedback so they can stay one step ahead.
What are Competitor Insights
NiceJob Pro users now have exclusive access to competitor insights, a dashboard that tracks your top local roofing competitors and delivers valuable data including:
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Total number of reviews
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Average star ratings
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Customer sentiment breakdowns (what people praise or complain about)
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Review trends over time to spot seasonal patterns
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Key themes and keywords customers mention most
With this intel at your fingertips, you can identify your competitors’ strengths to match or beat—and uncover weaknesses to exploit.
Why Competitor Insights Matter for Roofers
Roofing is a high-stakes business. Homeowners want reliability, trustworthiness, and quality—and they often base their hiring decisions on online reviews and reputation. Knowing where your competitors excel or fall short can give you a competitive edge in several ways.
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Spot gaps in the market: If your competitors are consistently losing points on certain service areas, that’s your chance to shine by addressing those pain points better.
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Understand customer priorities: See what really matters to homeowners—like showing up on time, being professional, offering clear pricing, or leaving the place spotless—so you can focus on what they care about most.
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Track seasonality and trends: Roofing demand goes up and down with the seasons. Tracking competitor reviews can give you a heads-up on when things get busy—so you can plan your marketing or crew accordingly.
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Benchmark your reputation: See how your review volume and star ratings stack up against competitors so you can set realistic goals and measure your progress.
Here are five practical ways to turn those insights into action—and give your roofing business a real competitive edge.
5 Ways To Use Competitor Insights to Outperform Your Rival Roofers
1. Benchmark Your Review Performance
Begin by understanding how your business measures up.
Here are some key questions to ask when comparing your business to the competition:
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How many reviews do you have compared to nearby roofers?
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What’s your average star rating—and how does it stack up?
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Are your reviews recent, or have things gone quiet?
If you're falling behind, it's a sign to ramp up your review strategy and stay top of mind with potential customers.
Pro tip: With NiceJob’s automated review requests, you can collect fresh feedback consistently—no chasing required. That means better SEO, more trust, and more leads.
For a full breakdown of how to get more reviews, be sure to check out our detailed guide on getting more reviews for your roofing business.
2. Analyze What Customers Love and Hate
Competitor reviews are full of valuable intel. With NiceJob’s Competitor Insights, you can quickly see what local homeowners love—and what they don’t.
Maybe a rival roofer earns praise for quick response times but gets consistent complaints about messy job sites or poor communication.
Use this data to your advantage:
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Highlight your strengths where others fall short (e.g., clear communication or thorough clean-up)
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Avoid repeating common mistakes that irritate local customers
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Tailor your messaging to emphasize what matters most—like professionalism, timeliness, or transparent pricing
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Expand your services based on customer demand (e.g., premium shingles, extended warranties, gutter guards, or seasonal maintenance packages)
Pair these improvements with strong visuals—before-and-after photos and real customer testimonials—to build credibility. These are proven tactics for getting more leads for your roofing business and standing out in a competitive market.
3. Spot Seasonal Trends to Time Your Marketing
Roofing demand can spike in spring and fall, or after major storms. Competitor Insights helps you identify these trends based on when reviews surge or dip for others.
By knowing when your rivals get busy, you can:
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Launch promotions or ad campaigns ahead of peak seasons
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Adjust staffing to handle demand spikes
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Reach out to past customers with reminders when they’re most likely to book again (P.S. NiceJob’s Get Repeat feature can automate these follow-ups for you—ensuring that you never miss out on the perfect moment to ask)
4. Use Competitive Data to Set Realistic Goals
Keeping an eye on your competitors’ review growth over time provides invaluable insight into what’s realistic—and what’s possible—for your own roofing business. For example, if you notice that a leading competitor consistently earns 50 new reviews every quarter, this sets a concrete benchmark for you to aim for or even surpass.
Some examples of goals you can set based on competitor insights include:
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Gaining a specific number of new reviews each month or quarter (e.g. 50 reviews per quarter)
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Increasing your average star rating to match or exceed competitors
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Improving response time to customer reviews compared to your rivals
Regularly tracking your progress against these benchmarks keeps your marketing efforts focused and your team accountable.
Want to triple your monthly review count?
Cathedral Roofing tripled their monthly review volume by using NiceJob's review automation—and you can too.
Read More
5. Stay Proactive—Don’t Let Rivals Get Too Far Ahead
Competitor Insights works like an early radar—it lets you know when a rival starts gaining ground in reviews or customer satisfaction.
Instead of falling behind, you can stay a step ahead by ramping up your review requests, improving your customer experience, or launching timely offers. It’s all about staying proactive and keeping your edge before the competition does.
Examples of proactive steps you can take include:
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Increase review requests: Send personalized review invites to recent customers to quickly build social proof
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Enhance customer service: Address common complaints or feedback trends competitors are receiving to improve your own ratings
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Launch targeted promotions: Offer seasonal discounts or referral bonuses ahead of competitors to attract more business
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Improve online content: Share fresh before-and-after photos and testimonials to boost credibility and engagement
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Train your team: Focus on areas highlighted by competitor insights, like timeliness or professionalism, to differentiate your service
Tracking your progress keeps your marketing efforts focused and accountable.
How to Get Started with Competitor Insights
If you’re a NiceJob Pro user, simply log into your dashboard and access Competitor Insights to start analyzing your local competitors today.
Not a user yet? NiceJob helps roofing businesses automate review requests, manage customer feedback, and build a strong online reputation that drives more leads and sales.
Final Thoughts: Knowledge is Power in Roofing Marketing
In roofing, reputation and customer trust are the foundation of success—but understanding your competition is the key to unlocking real growth.
Competitor insights provide the data you need to see how you measure up, spot what customers care about most, and identify opportunities your rivals might be missing. With this information, you can tailor your marketing and service offerings to fill gaps and stand out in a crowded market.
This proactive approach helps you not only attract more leads but also build lasting customer loyalty. When you combine great service with smart insights, your roofing business will rise above the competition and continue growing strong.
Want to stay ahead of rival roofers?
Competitor Insights gives you the edge to outperform local roofers—by showing you exactly where you stand and what your customers (and theirs) care about most.
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