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Blog
Let’s face it: even the best paint job in the world doesn’t help your business if no one knows about it.
If you run a home painting business, the question is simple but critical:
How do I get more leads—consistently?
Good news: you don’t need to blow your budget on ads or hire a full-time marketer.
With a few smart strategies—and a little help from review management software like NiceJob—you can attract more qualified leads, book more jobs, and build a reputation that brings customers to you.
Whether you’re looking to get more reviews and leads, or just a general marketing strategy, NiceJob’s got you covered.
1. Use 5-Star Reviews to Attract the Right Customers
Most homeowners search online and hire based on reviews. If you don’t have a strong online reputation, they’ll move on to someone who does.
Here’s the trick: the best way to get reviews is to ask.
And the best way to ask is to automate it.
- NiceJob automatically sends review requests to your customers after every job
- You get more reviews, faster, without any awkward follow-ups
- Your reviews show up where they matter—like Google, Facebook, and your website
Here's how it works with NiceJob:
- Sign up (we even have a free trial)
- Connect your CRM or upload your list of customers
- Set up your review request message
- Sit back and wait for the reviews to roll in
Pro tip: If you sign up for our NiceJob Pro plan, you can save hours per month with extra cool features like AI review replies, automated customer referrals, automated booking reminders, and much more.
2. Make Your Website a Lead-Generating Machine
It’s not enough to just have a website—you need one that turns visitors into leads.
Here’s what your painting business website should include:
- Eye-catching before-and-after project photos
- Clear services and service area
- Contact forms that are easy to find and fill out
- Trust signals—like customer reviews and star ratings
Don’t have a website that converts?
NiceJob can also help you build smart, high-converting websites for your painting business—optimized to turn visits into booked jobs.
Let your website do the selling.
Your website shouldn’t just look good—it should work hard, turning visitors into paying customers around the clock.
Learn More
3. Leverage Social Proof (and Make It Easy to Share)
When a homeowner sees a glowing review or beautiful photo of your work, they’re three times more likely to hire you. That’s why it’s key to use your best content across all channels:
- Share customer reviews and before/afters on Facebook, Instagram, and Google
- Turn every 5-star review into a visual post
- Tag your customers and ask them to share with friends and neighbors
NiceJob’s Stories feature takes your best reviews and transforms them into social content—no extra work required.
You keep painting. NiceJob keeps promoting.
4. Use Word-of-Mouth Marketing… Automatically
Referrals are one of the best (and cheapest) ways to get new leads. But many business owners don’t ask because… well, it can be awkward.
That’s why NiceJob’s referral features do the asking for you.
- Send automated referral requests to past customers
- Offer a reward or discount for any successful referral
- Track who referred whom—and follow up with ease
- A referral follow-up starts by promptly thanking the customer who referred a friend and reaching out to the new lead with a personal introduction.
- Providing excellent service to the referred customer and keeping the referrer updated builds trust and encourages more referrals.
- Using tools like NiceJob can help automate and streamline this process, turning referrals into loyal customers and ongoing growth.
- A referral follow-up starts by promptly thanking the customer who referred a friend and reaching out to the new lead with a personal introduction.
5. Achieve Consistency Through Smart Automation
You may be slammed now—but what about next month? Many painting business owners face feast-or-famine cycles because they stop marketing when they’re busy.
The fix: let automation keep your lead generation running in the background so you always have a waitlist of eager customers and jobs.
With NiceJob, you can:
- Keep reviews rolling in year-round
- Build a steady online presence that earns trust
- Stay top-of-mind for past and future customers
Even when you’re booked solid, NiceJob works behind the scenes to fill your schedule for the future.
Ready to Get More Leads the Smart Way?
You’ve already got the skills, the tools, and the work ethic to do a great job. Now, let’s get you in front of more homeowners who need your help.
Whether you're just starting out or ready to scale, NiceJob helps you build trust, get found, and win more jobs—without chasing leads all day.
