For most people, drywall isn’t something they think about—until they really need it. A renovation hits a snag, a ceiling crack spreads, or a new basement project needs finishing. When that moment comes, homeowners and contractors want help fast.
The challenge? Dozens of drywalling businesses can appear in their search results, and you need to be the one they trust enough to call.
The good news? You don’t need expensive ads or endless door-to-door hustling to get noticed. By focusing on your reputation, online visibility, and referrals, you can keep your schedule full year-round—without draining your time or budget.
Here’s how to make it happen.
Strong Walls. Stronger Reputation
When someone searches “drywall repair near me,” reviews are one of the first things they see. A company with few or outdated reviews looks like a gamble, while a business with steady, recent 5-star feedback instantly signals trust and reliability.
Think like your customers: they’re under pressure to get a wall fixed or a project finished. They’ll go with the business that looks proven, not just available.
That’s the power of reviews.
Asking right after a job—when your work is fresh and the results are visible—makes customers far more likely to respond. Automating that process or sending quick follow-up messages with direct review links ensures feedback keeps rolling in, week after week.
Bonus: Learn more about why recent reviews matter here → Why Recency Builds Trust (and How to Keep Reviews Flowing)
Show the Transformation
Drywalling is all about visible transformation. A cracked wall becomes smooth again. A bare basement turns into a finished space. That kind of visual proof is powerful marketing.
Capture it:
- Take quick before-and-after photos of every project
- Pair those shots with short customer testimonials
- Share them on your website, Google Business Profile, and social media
Search engines reward this kind of fresh content, too. Regularly updated visuals and customer stories help you rank higher in local searches—so when people nearby need drywalling help, your name is the one they see first.
Turn every wall you finish into a lead magnet
Use NiceJob to pair reviews and photos into powerful social proof.
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Optimize Your Google Business Profile
Your Google Business Profile (GBP) is often the first impression people get. It’s your digital storefront—and a major source of leads.
Make sure it’s complete and active:
- Add new photos regularly
- Keep your services and hours up to date
- Reply promptly to all reviews (even the negative ones)
A simple thank-you or professional response goes a long way. Google favors businesses that engage with their customers, rewarding them with stronger visibility.
Pro tip: NiceJob's Review Boosting SOP makes replying effortless, with templates and workflows that help you respond genuinely—without wasting time crafting every message.
Turn Local Connections into Steady Jobs
Community visibility matters. Facebook groups, local business directories, and apps like Nextdoor are great places to connect with homeowners, contractors, and property managers in your area.
Instead of posting ads, share helpful drywalling insights—like “how to tell if your wall needs patching or replacing” or “how humidity affects drywall joints.” When people see you as the expert offering value, they’ll trust you first when it’s time to hire.
And when you do an outstanding job, make it easy for clients to refer you. NiceJob’s referral features let customers share your business link in just a few clicks, while you track and reward referrals automatically.
By combining local engagement with structured referral campaigns, you turn community goodwill into consistent, measurable lead flow.
Build Trust, One Wall (and Review) at a Time
People expect you to say good things about your drywalling business. What really convinces them is what others say.
That’s where reviews, photos, and testimonials shine. They don’t just prove your quality—they sell it for you.
Multiply their impact by:
- Highlighting great reviews on social media
- Featuring client testimonials on your homepage
- Showcasing reviews in newsletters or quote emails
Automating this process keeps your content fresh without adding more to your plate. Every review becomes a marketing asset that builds trust, credibility, and new leads.
With NiceJob, your best reviews automatically turn into ready-to-share posts and website content—so your reputation keeps working even when you’re on the job.
Systematize Referrals
Happy customers love to share a great experience—especially when they can see (and show off) the results. A smooth wall or newly finished basement is visible proof that you know your craft.
To turn that satisfaction into referrals:
- Ask right after completing a job, when the results are fresh
- Make it simple—a text link, QR code, or follow-up email they can share
- Offer small thank-you rewards or discounts for successful referrals
Tracking referrals is just as important as asking for them. Keeping tabs on who referred whom helps you reward loyal advocates and maintain momentum.
Pro tip: NiceJob’s Referrals Pro automatically sends personalized referral links to happy customers right after they leave a positive review—turning every satisfied client into your next sales rep.
Build your next project pipeline through referrals
NiceJob makes it effortless to capture, track, and reward every recommendation.
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Make Your Website Work Harder
Even if most of your jobs come from reviews or referrals, your website still plays a major role in turning interest into action. Think of it as your digital proof of professionalism.
Make sure it includes:
- Clear calls to action: Buttons like “Get a Free Estimate” or “Book Your Drywall Repair”
- Trust signals: Reviews, project photos, and any certifications or awards
- Fast contact options: Click-to-call, quick forms, or messaging options for easy outreach
Keeping your site active—posting short project updates, drywall tips, or renovation blogs—helps you appear higher in search results and builds long-term trust.
And because most customers find you on mobile, a fast, clean design is essential.
Pro tip: NiceJob’s Convert Websites integrate reviews and referrals directly into your site, turning visitors into booked jobs automatically.
Wrapping It Up
Getting more leads for your drywalling business doesn’t mean outspending competitors. It means building a reputation that stands out, showing proof of your work, and making it effortless for happy clients to share their experiences.
With the right systems for collecting reviews, showcasing results, and tracking referrals, your business can grow steadily while you focus on delivering flawless finishes.
And with NiceJob handling the automation behind reviews, referrals, and your website, you’ll spend less time chasing leads—and more time creating smooth, standout results.
Want more leads (and less downtime) for your drywalling business?
Start your free trial with NiceJob today.
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