The Power of Digital Marketing: How To Get Your Content Seen

33 min listen

In this episode

In this episode of the NiceJob Podcast, we explore digital marketing with Matthew Prepis, Chief Sales Officer at SmartSites, a full-service digital marketing agency specializing in SEO, online marketing, and web development.

We'll talk about what metrics you should learn to get a better understanding of your Google Analytics, what's the best type of Google ad, how long you should expect to wait before seeing SEO results, and much more!

Questions answered

What are the biggest challenges in the digital marketing space?
What are some of the pitfalls that business owners make when looking at online advertising?
How can you make your ad more eye-catching for more effective digital marketing?
When is it appropriate to approach a competitive keyword in a competitive environment to boost your digital marketing competitiveness?
What's the best advice for someone who wants to hire an agency to do SEO for their digital marketing?
What's something that Matthew doesn't know now, but is eager to find the answer to or striving to within the digital marketing space?

“There's a guy who's spending a million dollars a month who competes nationally or globally, how could I ever compete with this person? But like you said, you don't really necessarily have to compete with that person, you just need to understand your audience, try and maybe dominate your particular area and just focus on getting yourself more visitors, more calls, more forms. And if your main goal is, let me just do better than I did the month before, I think that's really enough to shoot for.”

Key takeaways

Having a solid understanding of your numbers will help you monitor and track changes to your digital marketing strategy as needed.
Knowing your audience is can be more important than knowing your competitors at times.
Before investing in digital marketing and online advertising, it's critical to understand the timeline of results. Sometimes you have to put in a couple of months of effort before getting enough data to really understand what adjustments you'll need to make to be successful.

Today's guest

Matthew Prepis is the Chief Sales Officer at SmartSites, a full-service digital marketing agency specializing in SEO, link building, keyword strategies, online marketing, and website design for clients who want increased website traffic. He's been doing digital marketing for over 10 years and has worked with clients from small startups to Fortune 500 companies.

Matthew's job is to create and implement long-term search engine optimization (SEO) strategies for clients wishing to see increased website traffic. He also writes, edits, and publishes website and blog copy.

Connect with Matthew