In the lawn care world, your work speaks for itself—fresh stripes, neatly edged sidewalks, and happy clients. But online, the story’s different.
If you want more bookings and to stand out from the competition, you need more 5-star reviews. And not just a handful. You need a steady stream that builds trust with future customers.
Today, your online reputation is your brand. Customers compare lawn care businesses by star ratings, review volume, and how recent those reviews are. If your competitor has 150 5-star reviews and you have 12? You’re likely losing the job before you even get a chance to quote it.
Here’s how to collect more high-quality reviews without pestering your customers after every mow or adding hours to your already packed schedule.
1. Time It Right: Ask After the “Wow”
Timing can make or break your chances of getting a review. Ask too early—before the job’s done—and it feels premature or even presumptuous. Ask too late, after a few days have passed and the excitement fades, the impact wears off, and the customer has mentally moved on. That sweet spot? It’s right after the customer experiences that “wow” moment.
For lawn care pros, that moment comes when the grass is freshly cut, the lines are crisp, the walkways are clean, and the yard looks brand new. That’s when your work speaks for itself—and your customer is most likely to want to share their experience.
This is where NiceJob comes in. It automates your review requests to go out the moment the job is marked complete in your CRM—no need to remember to send it manually. NiceJob integrates with top platforms like Jobber, Housecall Pro, ServiceTitan, and dozens more, so your timing is always spot-on.
Pro Tip: Add a photo of the finished lawn to your review request to remind customers why they’re so impressed—and give them a little extra reason to hit that 5-star button.
2. Make It Effortless for Customers
Even the happiest customers won’t leave a review if the process feels clunky, confusing, or time-consuming. It’s not that they don’t want to support your business—they just won’t go out of their way unless it’s easy. The longer they have to think about where to go or what to say, the less likely they are to follow through.
That’s why a frictionless experience is key. Your review request should feel like a continuation of the great service you just delivered—quick, simple, and personal.
Even better, NiceJob’s Smart Funnels route customers to the best platform based on your goals. Want to focus on Google this month? Just prioritize it in your settings. Want to diversify? It can rotate platforms for you. Because the request feels more like a quick, helpful nudge than a cold corporate ask, it converts better. And since it’s all automated using proven templates, you don’t have to lift a finger.
3. Turn One Review Into a Marketing Machine
Most businesses get the review and move on—but that’s a missed opportunity. A good review isn’t just a pat on the back—it’s a powerful piece of marketing content.
Lawn care reviews often highlight speed, professionalism, and eye-catching results. That’s marketing gold. You can use those glowing words as social proof on your website, share them in email campaigns, or turn them into quote graphics for Facebook or Instagram. Pair them with before-and-after photos of the yard? Even better. It’s visual proof and a customer endorsement in one.
If you want to take it a step further, NiceJob makes this effortless. With automated social sharing, every 5-star review can be automatically turned into a polished social post—complete with customer feedback and photos to publish on your social media or embed on your website. It’s hands-off, high-impact marketing that builds trust with future customers.
Bonus: Add tags or notes to reviews in NiceJob to help you repurpose them later in ads, emails, or local mailers.
Boost your brand effortlessly
Automatically share your best reviews on social media with NiceJob.
Start Free
4. Use Review Reminders (Nicely)
Life gets busy. Just because a customer doesn’t leave a review right away doesn’t mean they won’t, it might just mean they need a friendly nudge.
Even thrilled customers can forget to leave a review—not because they didn’t love your work, but because it slipped their mind between meetings, errands, and everyday chaos. That first request might catch them at a bad time, or they may intend to do it later and never get around to it.
That’s why a friendly follow-up can make all the difference. A gentle reminder shows that you value their feedback without being pushy—and it gives them another chance to share their experience when it’s more convenient.
NiceJob sends gentle, perfectly timed follow-ups to increase your review chances without annoying your customers. You can customize how many reminders are sent, when they’re sent, and what they say.
Lawn care companies using reminders through NiceJob often double or triple their review volume—all without lifting a finger.
Pro Tip: Customers are more likely to leave a review on the second or third reminder than the first.
5. Respond Like a Pro (Without Spending Hours)
Responding to reviews isn’t just about good manners—it’s about building trust, improving visibility, and showing future customers that you actually care. Whether it’s a glowing 5-star review or a not-so-great one, your response shows you’re listening, engaged, and committed to great service.
But let’s face it: You’re not always at your desk, crafting the perfect thank-you. That’s where things can slip. If you ignore reviews—especially negative ones—it can send the wrong message. Potential customers may assume you don’t care about feedback, and worse, Google may assume your business isn’t actively managed.
That’s a missed opportunity.
When you consistently respond to reviews, it signals to Google that your business is engaged and trustworthy. This kind of interaction boosts your local SEO and can help push your business into the coveted Google Local Pack—the top map-based listings that show up when someone searches for “lawn care near me” or similar terms.
Example:
If one lawn care company has 50 reviews and responds to every single one, while another has 100 reviews but zero responses, the first company may actually rank higher in local search results—because Google sees their account as more active and customer-focused.
Pro Tip: Make responses personal when you can—mention the customer’s name or the specific job (like “Thanks for trusting us to tackle that tricky backyard cleanup!”). It goes a long way in building loyalty and credibility.
6. Don’t Just Rely on Google (Diversify Your Reputation)
Google reviews matter, but they’re not the only game in town. Facebook, HomeStars, and other niche directories can also influence your credibility—especially for local homeowners who check multiple platforms.
With NiceJob, you can rotate review destinations or segment by service area to focus where you need reputation growth most.
This multi-platform approach builds trust wherever your customers are researching—and helps you dominate locally.
Bonus: Build It Into Your System, Not Your To-Do List
Manually asking for reviews is unsustainable, especially during a busy season. With NiceJob, the entire review process—from request to social post to response—runs in the background while you’re out on lawns.
Plus, you get access to NiceJob Insights, which shows you what’s driving your reviews, what customers are mentioning most, and where you can improve. That’s powerful feedback that goes beyond star ratings.
Want to know if people love your edging work or your quick response times? Insights can tell you.
Ready to Grow Your Lawn Care Business With More Reviews?
In lawn care, a strong reputation is rooted in more than just a job well done. It comes from asking for reviews at the right time, making the process easy for your customers, and responding with a personal touch.
Train your team, build reviews into your workflow, and use feedback to keep improving. With the right systems in place, great reviews will grow naturally—just like a healthy lawn.
Reply confidently with the Review Boosting SOP
NiceJob’s SOP gives you templates and team access to respond to reviews quickly and professionally—no guesswork needed.
Learn More
.png)