If you’re still manually asking for reviews, posting screenshots on social, and trying to remember who to follow up with… you’re doing reputation marketing on hard mode.
The good news: most of it can be automated, and when it is, reputation stops being “one more thing” on your to-do list and starts quietly driving leads in the background.
In this post, we’ll break down the top automations that actually save time in reputation marketing (and how NiceJob bakes them in).
Why automate reputation marketing at all?
Online reviews aren’t optional anymore:
- Up to 98–99% of shoppers read reviews at least sometimes before making a purchase
- Research shows around 93% of consumers say reviews influence their purchasing decisions
- 89% of consumers are likely to choose a business that replies to all reviews, a rate more than double that of businesses that don’t respond at all
At the same time, marketing automation in general is proven to save time and money:
- Automation commonly saves 6+ hours per week on routine tasks like emails and social posts.
- Businesses using marketing automation report higher marketing ROI and lower overhead costs
Reputation marketing sits right at that intersection: it’s critical, it’s repetitive, and it’s perfect for automation.
Let’s look at the highest-impact automations you can turn on, especially if you’re using NiceJob.
1. Triggered review campaigns after every job
Biggest time saver: Never manually “remembering” to ask for reviews.
Instead of sending one-off texts and emails, an automated review campaign fires every time:
- A job is marked complete
- An invoice is paid
- A booking finishes in your CRM
With NiceJob, review requests are automatically triggered via integrations with tools like Jobber, Housecall Pro, QuickBooks and others, then sent by SMS and email with proven-to-convert messaging.
Why it saves time
- No more copy-pasting messages
- No more writing bespoke “Hey, can you leave us a review?” texts
- Every customer gets a consistent, on-brand request—without anyone on your team touching it
Pro tip with NiceJob
- Use campaign rules so only “finished” jobs enter the campaign.
- Turn on automatic removal once a customer leaves a review, so you’re not bothering happy customers twice.
Automatically request reviews after every job.
With SMS + email follow-ups and proven templates, you can generate up to 4x more reviews.
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2. Smart follow-ups and reminders for non-responders
Most customers aren’t ignoring you, they’re just busy.
Automated reminders solve that without you chasing anyone:
- First invite goes out when the job is done
- A gentle reminder goes out a few days later if there’s no review yet
- Optionally, a final nudge with slightly different wording
NiceJob review campaigns already include built-in follow-ups if customers forget.
Why it saves time
- No manual “just following up” messages
- Higher review conversion from the same customer base
- You can set once, then let the automation keep working for every future customer
3. Automatic review distribution & social proof widgets
Getting reviews is half the battle. The other half is showing them off everywhere your prospects look.
With NiceJob’s social proof tools, you can:
- Automatically pull in new 5-star reviews
- Stream them to your website via widgets (carousels, badges, pop-ups)
- Display recent bookings and real customer actions to create live FOMO
Social proof software is proven to lift website conversion rates because visitors see real people choosing you in real time.
Why it saves time
- No manually updating testimonial pages
- No exporting screenshots to turn into social posts
- You design once and NiceJob keeps the content fresh automatically
How NiceJob can help
- Use Trust Badges and Social Proof widgets on high-intent pages (homepage, pricing, booking).
- Connect multiple review sites so your Google, Facebook, and other platform reviews all appear in one place.
4. AI-powered review replies (without living inside your inbox)
Replying to reviews is essential for trust and local SEO, but it can be a serious time drain.
That’s where AI review reply automation comes in.
NiceJob’s AI Review Replies feature:
- Scans new reviews once per day
- Generates unique, thoughtful reply suggestions for each one
- Lets you quickly approve, tweak, and send (you can also set your AI replies to automatically post replies if you want to be totally hands off)
Why it saves time
- You’re not starting from a blank page for every review
- Replies stay on-brand and consistent—no matter who on your team approves them
- You can clear your “review reply inbox” in minutes instead of hours
Bonus benefit
Replying to reviews also improves how customers perceive your business. Research shows consumers are more inclined to choose businesses that actively engage with their reviews.
Enable AI Review Replies.
Auto-generate daily review responses in your preferred tone and length with NiceJob. Making staying responsive easy, without adding hours to your week.
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5. “Set-and-forget” repeat business campaigns (Get Repeats)
Reputation isn’t just about first-time customers, it’s also about how often they come back.
NiceJob’s Get Repeats campaign automatically:
- Tracks when a customer last booked
- Sends a timed reminder when they’re likely due for service again
- Nudges them to rebook, using friendly, personalized messages
One NiceJob customer, Evergreen Cleaning, used Get Repeats to:
- Generate 67 repeat jobs in one month
- Add more than $20,000 in additional monthly revenue
- Save an estimated 60+ hours per month in manual follow-up
Why it saves time
- No spreadsheets to track who’s “due”
- No manual reminder texts
- You turn it on once, and it quietly fills your schedule with people who already trust you
Send perfectly timed rebooking reminders based on booking history via SMS or email.
So you increase lifetime value (repeat customers spend 67% more) without manual follow-ups.
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6. Automated referral campaigns
Your happiest customers are your best marketers, but only if you remember to ask for referrals.
With NiceJob Referrals, you can:
- Automatically send referral invites after a positive review or successful job
- Let customers share a unique link with friends and family
- Track referred leads and reward referrers, all inside the same system
Why it saves time
- No building a DIY referral system or tracking codes in a spreadsheet
- No manually emailing “Do you know anyone else who needs us?”
- Every delighted customer automatically becomes a potential promoter
7. Automated reporting, alerts, and reputation monitoring
The final time-saving layer: don’t go hunting for reputation insights—let them come to you.
With NiceJob’s monitoring and Insights features, you can:
- Get automatic alerts when new reviews come in across platforms
- Track trends in review volume, rating, and campaign performance
- See which campaigns (reviews, repeats, referrals, social proof) are driving real revenue
Why it saves time
- No logging into four different review sites every morning
- No manual reporting or cobbling together data from multiple tools
- You can quickly spot issues (like a drop in review velocity or a cluster of negative feedback) and act before they become a bigger problem
Where to start if you’re busy (aka everyone)
If you’re thinking, “This all sounds great, but I barely have time to eat lunch,” here’s a simple rollout path:
- Turn on automated review campaigns first
- This is the highest-ROI automation. Every job gets a chance to become a 5-star review.
- This is the highest-ROI automation. Every job gets a chance to become a 5-star review.
- Add AI review replies
- Clear your backlog of reviews and keep up going forward in a few minutes a day.
- Clear your backlog of reviews and keep up going forward in a few minutes a day.
- Layer in social proof widgets
- Make all those new reviews work harder on your website.
- Make all those new reviews work harder on your website.
- Switch on Get Repeats and Referrals
- Once you’re getting steady reviews, focus on repeat and referral revenue with set-and-forget campaigns.
- Once you’re getting steady reviews, focus on repeat and referral revenue with set-and-forget campaigns.
- Use Insights to optimize
- Keep what’s working, tweak what isn’t, and let the automations run.
- Keep what’s working, tweak what isn’t, and let the automations run.
Turn your reputation into an always-on growth engine
Reputation marketing doesn’t have to mean:
- Chasing customers for reviews
- Writing every reply from scratch
- Manually remembering who to follow up with
- Posting testimonials one by one
With the right automations in place, your reviews, referrals, repeat bookings, and social proof can all run mostly on autopilot, while you focus on doing great work.
Conclusion: Make Reputation Marketing an Always-On Growth Engine
Reputation marketing only works if it happens consistently—and that’s exactly what automations are for. When review requests, follow-ups, social proof, replies, repeats, and referrals run in the background, you get more trust (and more leads) without more work.
Start with automated review campaigns, then add AI replies and social proof. When you’re ready, turn on Get Repeats and Referrals to grow revenue from customers who already like you.
Generate 4x more reviews.
Then add Social Proof to turn them into website conversions and upgrade to Pro when you’re ready for AI Replies, Get Repeats, Referrals, Gifts, and deeper Insights.
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