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Google Business Profile (GBP) posts are quick updates about your business that pop up on Google Search results and Google Maps.
Small businesses can leverage this feature to share sales announcements, product highlights, or details about upcoming deals and events.
GBP profile posts essentially provide small and local businesses an opportunity to share information or advertise their products or services free of cost.
In this article, we walk you through the process of verifying a
Google Business Profile post so you can make the most of this amazing feature.
But first, let’s understand how that step can be a game changer for small businesses.
Advantages of Verified GBP Posts
Google encourages small businesses to create and verify GBP posts because they enhance the depth and quality of its search results page.
It’s not as if Google is the only beneficiary in this scheme, however.
Businesses stand to gain significant advantages by posting verified GBP posts as well, especially those with limited resources and manpower.
For instance:
- Increased Online Visibility: Verified GBP posts help you reach potential clients who are actively looking for your type of business.
- Enhanced Customer Engagement: They help you respond directly to specific queries, feedback, and customer reviews.
- Boosted Local SEO: Regular GBP posts impact local SEO and increase your chances of ranking higher in local searches.
- Stellar Business Reputation: GBP profile posts impact customer trust and brand value, besides helping build a strong business reputation.
Overall, verified GBP posts can help businesses drive website traffic and improve conversions.
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Types of GBP Profile Posts
There are four main types of GBP posts, each serving different objectives.
Let’s take a closer look at each of them and understand when and how to use them.
Update or ‘What’s New’ Posts
They are useful for sharing the latest news or important information, like a change of address or business hours.
‘What’s New’ posts are great at generating brand awareness and improving customer engagement.
Event Posts
These time-bound posts help businesses promote online or offline events directly on their GMB profile.
You can use event posts to leave descriptions, locations, photos, and videos. Event posts work best when they include a compelling call to action (CTA) with a clickable link.
Offer Posts
These are perfect for promoting special deals, discounts, and limited-edition products. Like event posts, they come with a start and end date.
You can use them to share coupon codes and links. The best part about offer posts is that Google automatically adds a ‘View Offer’ CTA button to them.
Product Posts
They are best for displaying products and prices to promote visibility and transparency.
These posts help businesses display their most popular products, announce new additions, and highlight offerings that make them stand out.
A Step-by-Step Guide to GBP Verification
Verifying a GBP profile post is a fairly straightforward process.
Here’s what you need to do:
- Log in To Your GBP: Go to the GBP website and sign in with your Google ID and password.
- Select Your Business: If you manage multiple locations, select the specific business listing you want to verify.
- Click ‘Get Verified’: Find the ‘Get Verified’ or ‘Verify Now’ button on your profile page and click it.
- Choose Verification Method: Get verified by opting to receive a code by either a postcard, email, or phone call.
- Enter Verification Code: Enter your verification code into the designated field on your GBP profile page.
And voila, your GBP is verified and you’re all set to start posting blogs.
How to Create GBP Posts
Now that your Google Business Profile is verified, let’s take a look at how to create GBP posts.
- Navigate to the Google homepage.
- Sign in using your business email account.
- Click on the ‘apps’ icon (represented by nine dots) on the upper right corner of the screen.
- Click on ‘Business Profile’.
- Scroll down and click the ‘Add Update’ button on the left of the page.
- Enter the relevant details of your post, including photos, videos, and CTAs, as applicable.
- Click on the ‘Publish’ button.
Make sure to fill in start and end dates for event and offer posts.
Best Practices in Creating GBP Profile Posts
There are a few points you must keep in mind while creating GBP posts to improve online visibility for your business:
- Post Consistently: Refresh your content periodically as most GBP profile posts expire in seven days.
- Write Compelling CTAs: For instance, ‘Learn More’ or ‘Call Now’. Always link to the right landing page.
- Keep it Brief: Limit posts to 150-300 characters for optimal readability.
- Include Keywords: Use relevant keywords that resonate with your core audience.
- Use High-Quality Images and Videos: They are key to improving post performance and brand reputation.
Using emojis on your GBP profile posts is ok as long as they add to the value of the message. Using hashtags, however, doesn’t make sense because Google is not a social media platform.
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