How to Create a Small Business Website That Puts You Ahead of the Pack

37 min listen

In this episode

In this NiceJob Podcast episode, Wes McDowell, we talk about how to create a small business website and, specifically, diving into the perfect homepage blueprint.


We'll cover everything from homepage design to leveraging reviews on your website and everything in between.


You'll also learn the psychological principles that can help you get more sales, as well as the user experience you want to build for your visitors.

Questions answered

  1. Do should you go about creating a small business website?
  2. What are the key elements of success for a a small business website?
  3. What should good homepage on a small business website include?
  4. How should you use your social proof, and choose the best testimonials, to market your business and build credibility?

“[Your website] does not need to be creative. It does not need to be cool. It needs to look nice, fit your branding, and deliver a message like that. And not just the message, but deliver the right message that inspires that action that you wanted them to take in the first place.“

Key takeaways

  • Determine your goal and purpose for your website and ensure that all elements of the site contribute to achieving this goal.
  • Focus on the benefits of your product or service, rather than just listing its features.
  • Include social proof and an FAQ section on your website to help visitors be confident in making a purchase or taking a desired action.

Today's guest

Wes McDowell is a web consultant and strategist with a deep understanding of digital marketing, user experience, and psychological principles that win over cold prospects and turn them into happy customers. Wes focuses on coaching service business owners and entrepreneurs about what they can do to bring more traffic to their websites and how to get those visitors to take action! He has helped thousands of business owners get more clients by using his step-by-step system for getting website leads.


Wes is also a youtuber, where he shares some of his knowledge about how to use your website as a lead generation tool.



Wes McDowell