Today's episode is all about reputation marketing and customer-driven growth. Our guest is Barry Moltz, and he'll be talking with us about how you can use these two things to help your business grow and thrive in a way that feels organic and authentic for your customers and your company.
We're going to talk about how to amplify your customers' voices to build your reputation and how this will help you turn around negative reviews into positive ones and even convert negative reviewers into raving fans!
We'll also discuss organic reviews, including how they work, who should be reviewing, where those reviews should go (and why), and what it takes for them to build trust with potential customers effectively.
And finally, we'll discuss video testimonials: why they're so important for businesses today; why they should always be shared on social media; how often they should be shared (or not); what makes them so effective at converting new customers into repeat clients; and much more!