In competitive home service markets, reviews are often the deciding factor for homeowners comparing providers. At the same time, staying top-of-mind in the neighborhoods they serve is critical for generating new leads.
Enter Daniel Dixon. Daniel is the CEO of SendJim, a company focused on direct mail marketing. Along with his successful direct mail business, he also owns and operates My Garage Floor Guys.
Since 2021, My Garage Floor Guys has been in the home service business focused on delivering high-quality garage floor coating solutions in their local market. Like many growing service businesses, strong local visibility and consistent social proof are key drivers for their success.
Turning Every Job into a Growth Opportunity
Daniel Dixon had already seen firsthand how effective both reputation and targeted direct mail can be in driving leads and winning jobs. So when it came to scaling My Garage Floor Guys, incorporating both SendJim and NiceJob into the company’s operating framework was a natural decision.
NiceJob strengthened the customer journey by automating review collection and ongoing engagement, helping the business build trust, enhance its online reputation, and convert satisfied customers into powerful social proof. To complement that workflow, SendJim provided automated, targeted direct mail campaigns that increase local visibility, generate qualified leads, and keep the business top-of-mind in the neighborhoods they serve.
Together, the two platforms created a built-in system for generating visibility, capturing reviews, and turning each job into a catalyst for continued growth.
“So many contractors treat their customer interactions as transactional. When it's transactional, the customer feels no obligation to go out of their way to help you out and leave a review.”
- Daniel Dixon, My Garage Floor Guys Co-owner and SendJim CEO
Automating The Post-Job Process
My Garage Floor Guys recognized that true scalability meant not only focusing on the craftsmanship of each floor installation, but also in the way they communicated with customers throughout and after the experience. In their industry, growth isn’t driven by frequent repeat services.
The goal isn’t to have the same customer return year after year, but to create such a strong experience that they confidently share it with friends, family, and neighbors.
To build a scalable growth system, My Garage Floor Guys leaned into high-intent prospect targeting, personalization, and automation to ensure that they were reaching the right audience in their neighborhood outreach initiatives supported by SendJim’s direct mail campaigns and driving consistent review generation with NiceJob’s brand-tailored, hassle-free, review request capabilities as an outcome.
Getting the Reviews: Automated Review Requests with NiceJob
Right after a completed job, NiceJob sent a review request to the customer. The review request sequence is pre-written and optimized with the My Garage Floor Guys brand voice and entirely automated from the first SMS text message to the final email reminder.
This 1-SMS text message and 3-email drip sequence eliminated the need for manual outreach and ensured no opportunity for feedback was missed. From initially only having 17 reviews, they have now collected 600+ reviews to date since adopting NiceJob in 2021.
“...one of the big reasons we get so many reviews with NiceJob is we start[ed] by building that relationship [since] day one with SendJim.”
- Daniel Dixon, My Garage Floor Guys Co-owner and SendJim CEO
Getting More Leads: Proximity Postcards with SendJim
The work doesn’t stop after the review is received. To scale their opportunities for further outreach, SendJim automatically triggered a 3-postcard drip campaign, spaced one month apart, to the 10 nearest neighbors. (That’s 1 postcard per month for 3 months).
This strategic targeting kept their brand visible in the exact communities where work is already being done, leveraging proximity and social proof at the same time. The outcome of these post-job proximity postcards resulted in 10x ROI on postcard campaigns for the business.
Conclusion
My Garage Floor Guys demonstrated that sustainable growth in home services comes from building a system that combines thoughtful relationship-building with timely requests, simplified with the right automation tools.
The result was more than 600 reviews, a 4.99 average rating, and a 10x ROI on postcard campaigns. These metrics reflect not only the consistent quality of the team’s work, but the strength of a repeatable growth engine built around it.
In an industry where repeat purchases are rare, My Garage Floor Guys proved that when you align personalization with automation, every job can generate credibility, visibility, and continued momentum.
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