Sign in Book a demo Start for free

Free tools & guides

Tools you can use today to become top-rated

Score your reputation, price out the upside, generate the links and replies you need — plus the playbooks we've built with 50,000+ service businesses.

  • Nothing behind a paywall
  • Most take under 2 minutes
  • Built for service businesses
Free tool 60 seconds

Reputation Scorecard

Get a 0–100 score for your online reputation: review volume, star rating and how consistently new reviews arrive, benchmarked against local competitors.

Get your free score
Calculator 2 minutes

Pro Plan ROI Calculator

Plug in your own numbers and see what more reviews, repeat bookings, referrals and saved admin hours are actually worth over a year.

Run your numbers
Free tool Instant

Google Review Link Generator

Find your Google Business Profile and get the short review link you can text, email or print on an invoice, so customers never have to hunt for it.

Generate your link
Free tool AI · 5 free a day

AI Review Response Generator

Paste a customer review, pick a tone and length, and get a professional reply you can post as-is, for the good ones and the awkward ones.

Write a reply
Free guide PDF

Building a Top-Rated Business: The Blueprint

How top local businesses use reviews to build trust, credibility and sales: the full playbook for banking 4× more reviews and turning them into booked jobs.

Download the blueprint
Free guide PDF

Review Boosting SOPs

A detailed guide to help contractors operationalize 5-star review collection: who asks, when they ask, the exact wording, and where automation takes over.

Download the SOPs

Why we give this away

The first steps tobecoming top-rated,without a subscription

NiceJob exists because word of mouth is the best marketing a service business has. These are the pieces we hand to owners before anything else.

  • Useful before we're useful to you

    Most owners we meet know reviews matter, but not where they actually stand. These tools answer that in a couple of minutes, whether or not you ever talk to us.

  • Built on real service-business data

    The benchmarks, scores and ROI assumptions come from 2M+ reviews collected for 50,000+ businesses, not a generic marketing template.

  • Yours to keep and share

    Send the link to your ops lead, print the SOPs for the crew, use the review link on every invoice. No account, no expiry, no strings.

Nothing here is a demo of our software. They're real tools, free to use as often as you like.

Questions about the free tools

 Yes. The scorecard, calculator, link generator and both guides are free to use as often as you like, with no trial and no credit card. The AI review response generator is capped at five replies a day so it stays free for everyone. 

 No. Nothing on this page requires an account. The guides ask for an email so we can send you the PDF, and the tools that produce a report will offer to email you a copy, and that's it. 

 The Reputation Scorecard. It takes about a minute and tells you where you actually stand on review volume, star rating and velocity, which makes the rest of these far more useful. 

 From NiceJob platform data (2M+ reviews collected for over 50,000 service businesses), plus the review research we publish. The calculator shows its assumptions next to every number so you can adjust them to your business. 

 Please do. Send the link, print the SOPs for your crew, put the Google review link on your invoices. There's nothing gated behind a seat or a licence.