The Losing Block
The Winning Block
Hypothesis:
Having a review block above your website fold, directly below your hero image will convert higher than having service link blocks below your hero as it will give your customers a sense of trust as soon as they land on the page.
Result:
The results from this test were the opposite of our initial hypothesis! We found that having the blocks which link to your service sections directly below your hero actually converted 16% higher than having a review block directly below your hero.
Action Step:
These results outline the importance of usability on your website. Some customers may go to your website and just want to find what they are looking for quickly and easily — especially when using a mobile device. When designing your website, think about which devices your customers will be viewing your website on and how you can make it easier for them to navigate their way around it.
