How to Get More Reviews for Your HVAC Business

Imagine this scenario.

Your AC breaks down in the middle of a heatwave. You grab your phone and search for ‘best HVAC repair near me’, and scroll through the results.

Who do you choose?

Chances are the company with the most positive and recent reviews.

Customer reviews are not an afterthought or an accidental bonus for service businesses. They are a deciding factor for the vast majority of potential customers who go online to compare providers.

If your business doesn’t have a strong online reputation validated by customer reviews, you’re probably missing out on a giant chunk of leads, repeat customers, and referrals.

The good news is that getting high-quality reviews doesn’t have to be tough or complicated.

With the right approach, you can easily create a steady stream of positive feedback that builds brand credibility, boosts visibility, and drives more business your way.

Let’s find out how you can do that one step at a time. 

1. Ask at the Right Time—When Customers Are Happiest

The best time to ask for a review is immediately after completing a successful service.

When customers are satisfied with your work, they are more likely to take a few minutes to share their experience.

Keep the following points in mind: 

• Before You Leave the Job Site: If a customer expresses satisfaction with the job done, send them a link where they can quickly post a review of their experience.
  
  
• Follow Up Within 24 Hours: Send a friendly email or text thanking them for their business and remind them to leave a review with a link.
  
  
• Use a Personalized Approach: Mention specific details about the service so the request feels natural rather than automated.
  
  

Here’s an example of a follow-up message to a successful

'Thanks for trusting us with your furnace replacement! If you found our service helpful, we’d love to hear your feedback. Here’s a quick link to leave a review: [insert link]. It only takes a minute and helps us continue providing great service!'

2. Make It Incredibly Easy to Leave a Review

Even happy customers may not leave a review if the process is complex or inconvenient. 

Here are some ways you can make it effortless to leave a review:

• Send a Direct Link: Instead of asking customers to search for your business online, provide a one-click link to your Google review page.
  
  
• Use QR Codes: Add QR codes to business cards, invoices, or service trucks that link directly to your review page.
  
  
• Automate Review Requests: Platforms like NiceJob can send review requests automatically after a job, saving time and increasing response rates.
  
  

3. Leverage Social Proof—Showcase Reviews to Get More

According to a recent survey, over three-quarters (77%) of consumers specifically seek out websites with ratings and reviews. 

Showcase your best reviews to reinforce credibility and encourage more customers to share their experiences. 

This is an easy way to rack up social proof and create a cycle of trust and engagement that attracts more potential clients.

You can display reviews on your:

• Website: Feature customer testimonials on your homepage and service pages.

Source: JN Service.

• Social Media: Share positive reviews as posts or in Instagram and Facebook stories.

Source: winters_home_services Instagram page. 

• Google Business Profile: Respond to and highlight top reviews to attract more engagement.
  
  
• Marketing Materials: Include positive customer quotes in brochures, ads, and email campaigns.

4. Respond to Every Review, Especially the Bad Ones

When potential clients see you engaging with feedback, it reassures them that you value customer experiences and stand behind your work.

Only 44% of consumers say they are likely to use a business that doesn’t respond to reviews. That only goes to show how important it is to be responsive to feedback and stay actively involved in building your online reputation.

Here are two things to keep in mind in this context: 

• For Positive Reviews: A simple thank-you can go a long way in building stronger relationships.
  
  For example: 'We appreciate your kind words, [Customer Name]! Glad we could help with your furnace repair. Stay warm!'
  
  
• For Negative Reviews: Stay professional, acknowledge concerns, and offer a resolution.
  
  For example: 'We’re sorry to hear about your experience, [Customer Name]. We’d love to make it right. Please reach out (at this email or phone number) so we can resolve this for you’.

5. Use a Referral & Review Incentive Program

Customers are more likely to leave a review when there’s a small incentive involved. 

Here are some ideas to encourage reviews and referrals:

• Offer a Discount on Future Service: Example: 'Leave us a review and get $20 off your next maintenance visit!'
  
  
• Create a Referral Program: 'Refer a friend and get a free HVAC tune-up!'
  
  
• Run a Social Media Giveaway: Customers who engage with your brand (likes, shares, comments) can enter to win a service discount.

6. Train Your Team to Ask for Reviews

Your technicians are the face of your HVAC business - the people responsible for building relationships with customers at every service call.

They have the perfect opportunity to request reviews from customers in person. 

If they’re not trained or encouraged to do so, however, those opportunities can be missed.

Here’s how you can train your team to ask for reviews:

• Make It Part of the Job: Remind technicians to ask for reviews at the end of every job. 
  
  That should be made a part of the service process, just like cleaning up after a call.
  
  

• Provide a Simple Script: Many techs may feel awkward about asking for a review, so give them an easy script they can use.
  
  Here’s an example: 
  
  'If you’re happy with our service today, we’d really appreciate a quick review. It helps other homeowners find us and lets us continue providing great service. I can send you a link to make it easy!'
  
  

• Incentivize Internal Review Goals: Recognize and reward employees who gather positive customer feedback.
  
  Whether it’s through small bonuses, shoutouts, or performance-based incentives, keeping your team motivated about getting reviews can boost both morale and engagement.

Pro Tip: Hold a short monthly training session to go over best practices, share success stories, and refine how your team approaches review requests. Over time, this will make collecting feedback a seamless part of your company culture.

Make Reviews a Growth Engine for Your HVAC Business

A strong business reputation doesn’t happen by chance—it’s built through consistent customer satisfaction, proactive review requests, and strategic follow-ups.

By making it easy for customers to leave feedback, training your team to ask at the right moments, and showcasing positive reviews, you’ll be able to create a steady flow of social proof that attracts new business.

Managing customer reviews manually can be time-consuming, but NiceJob makes it effortless. 

With automated review requests, real-time reputation monitoring, and easy review sharing, NiceJob helps you grow your business through customer trust and referrals.

Start using NiceJob today and turn satisfied customers into brand advocates.