Looking for a simple way to get discovered by more customers and earn their trust online? A Google Business Profile does exactly that. It puts your business front and centre when people search for services like yours, and gives you the tools to manage how your business appears on Google Search and Maps.
Whether you're a home service provider, contractor, or local shop owner, your Google Business Profile can help you attract more customers, build trust online, and stand out from the competition.
If you’re new to Google Business Profile or haven’t claimed yours yet, start with the basics to get set up the right way:
➡️[Read: Everything Your Business Needs to Know About Getting Set Up with a Google Business Profile]
Customer reviews are one of the strongest forms of social proof available today. 98% of consumers say reviews influence their buying decisions more than a salesperson’s input. With a steady stream of positive reviews, businesses can build trust, improve conversion rates, and strengthen their reputation across digital channels.
Reviews also support reputation marketing—the strategy of showcasing real customer experiences through websites, social media, and ads.
A business with at least 10 Google reviews typically sees 10–15% more website visits compared to one with none. Google Business Profile makes it simple to collect, manage, and respond to reviews—all in one place.
Getting great reviews is a strong start, but how you respond to them is just as important. Engaging with your reviews shows that your business values customer feedback and takes the time to build real relationships.
When people search for local businesses, they look beyond star ratings. They read the reviews and notice how owners respond. Thanking happy customers shows appreciation, while responding professionally to negative feedback shows accountability. Nearly half of consumers say they are more likely to choose a business that replies to negative reviews.
NiceJob’s reputation marketing tools help automate review requests, streamline responses, and give you full control over how your business is represented online — without adding extra work to your day.
Google continues to lead the search engine market, driving the majority of online search traffic globally. That means appearing in local Google results is essential for reaching new customers.
An optimized website is a key piece of the puzzle. It helps your business appear in traditional search results and enhances your visibility on Google Business Profile—plus, it gives interested visitors a clear path to learn more or take action.
To illustrate the impact: when we searched “Vancouver electrician,” the first standard website result appeared well below the local map listings.
This is where your Google Business Profile really shines. These listings appear prominently on the page and are free to display, making them an ideal channel to capture attention from people actively searching in your area.
Even for businesses using Local Services Ads by Google, a verified Business Profile is required. Most importantly, being visible in search has a direct impact on lead generation. Studies show that 92% of people click on results found on the first page of Google.
Ranking in the Local 3-Pack—the three Business Profiles listed beside the map—is especially valuable. These listings attract nearly 25% of all clicks from potential customers searching for local services.
Whether you’re running ads, driving organic traffic, or using a referral strategy, visibility through Google Business Profile helps more customers find and contact your business.
Maintaining accurate and consistent business information is key to building trust and improving search visibility. Your name, address, phone number, website, hours, photos, and service descriptions should all be current and consistent across the web.
Google also takes your Google business Profile info to index your business details across Google Maps and Google Search. With Google Business Profile, you have a centralized place to manage these important details. This not only makes updates easier—it also helps strengthen your online presence and improve local SEO performance.
One of the most valuable features of Google Business Profile is the ability to connect directly with potential customers at the exact moment they’re searching for services like yours. Your listing encourages immediate engagement through built-in calls-to-action such as “Call Now” or “Book Online,” making it easy for customers to take the next step.
You can also receive calls and messages directly from your profile, with instant notifications and options for automated responses. Google provides insights like call tracking and call history to help you better understand how customers are interacting with your business and improve your outreach.
Your Google Business Profile is a powerful tool that helps your business stand out in local search, attract more customers, and build lasting trust. To maximize these benefits, it’s essential to keep your profile accurate, engage actively with customer reviews, and use all the features Google offers to connect with potential clients.
By focusing on these key actions, you can unlock the full potential of your profile:
Maintain up-to-date business information to build credibility and improve search rankings.
Collect and manage customer reviews to showcase your reputation and encourage new leads.
Respond promptly to reviews to demonstrate professionalism and customer care.
Use posts and calls-to-action to engage prospects at the moment they’re searching.
Monitor insights and update your profile regularly to stay ahead of competitors.