As a NiceJob Pro user, you have the tools to earn more reviews, bring customers back, and generate more referrals. But having access to those tools is only part of the equation. The real value comes from knowing how to use them effectively and making sure you’re getting the most out of the features available to you.
That’s what NiceJob Academy is here to help with. In each lesson, we’ll take a closer look at one NiceJob Pro feature, explain how it works, share practical ways to use it, and show you how other NiceJob customers are putting it to work. Each lesson will also include a quick challenge you can complete in just a few minutes, so you can take what you’ve learned and apply it to your own account.
Let’s start with one of the features at the heart of your review strategy: automated review campaigns.
If you’ve been using NiceJob for a while, you’re probably already familiar with automated review campaigns. They make it easy to automatically ask customers for reviews after they’ve completed a service, without requiring your team to remember to send each request manually.
But rather than covering just the basics, we’re going to focus on one of the biggest opportunities to get more out of your campaigns: your follow-up sequence.
Many businesses send one review request and hope for the best. But customers get busy. A text gets overlooked. An email gets buried. Someone might see your request, fully intend to leave a review, and then forget about it five minutes later.
Not getting a response doesn’t necessarily mean the customer doesn’t want to leave a review. Sometimes, they just need another reminder.
Think about how many emails, texts, notifications, and other messages your customers receive every day. Even a well-timed review request can get lost in the shuffle. A customer may receive your message while they’re working, driving, taking care of their family, or simply focused on something else.
A follow-up gives them another opportunity to act when the timing is better. Instead of relying on a single request to turn a happy customer into a reviewer, you can create a sequence that keeps the request in front of them.
NiceJob's automated review campaigns combine SMS and email requests with follow-up reminders, giving customers multiple opportunities to see your request and leave a review.
And because the sequence is automated, your team doesn’t have to keep track of who received a request, who responded, or when someone should be contacted again. Once your campaign is set up, NiceJob handles the follow-up for you. The idea isn’t to bombard customers with messages. It’s to make sure one missed message doesn’t mean one missed review.
Customers have different communication preferences, and even the same customer may respond differently depending on when and where they see a message.
That’s why using both SMS and email can give your review requests more opportunities to be noticed. A text might catch someone’s attention quickly, while an email gives them a message they can come back to later.
Using both channels also means you aren’t relying entirely on one communication method to generate reviews. Your automated campaign can continue working across the channels available to you, while your follow-up sequence gives customers additional opportunities to respond.
When you’re reviewing your campaign, make sure you’re taking advantage of:
SMS requests to reach customers directly on their phones.
Email requests to give customers another way to receive and revisit your request.
Follow-up reminders to reach customers who didn’t respond to the initial request.
Together, these touchpoints create a more complete review request sequence.
Of course, it’s one thing to talk about the value of follow-ups. It’s another to see what they can actually do.
NiceJob customer Miller's Tree Service is a great example.
Using NiceJob’s four-step automated review campaign, Miller’s Tree Service earned 523 reviews from automated follow-ups alone. Their results also showed just how much additional review activity came from continuing the sequence instead of stopping after the initial request.
After the second reminder, Miller’s Tree Service saw an 81% increase in total reviews. After the third reminder, they saw another 33% increase. Their experience highlights an important point: every reminder can create another opportunity for a customer to take action.
Miller’s Tree Service also saw the impact of adding a final email reminder to their campaign. That reminder generated an 11% conversion rate from review requests to reviews received. Based on that result, it was estimated that if the final reminder had been active from the beginning, Miller’s Tree Service could have collected an additional 290 reviews.
Their overall results are a good example of why it’s worth looking beyond the first review request and why it’s worth having your full follow-up sequence set up from the beginning. The customers who don’t respond right away may still become reviewers later in the sequence.
Miller’s Tree Service at a glance:
523 reviews earned from automated follow-ups
81% increase in total reviews after the second reminder
33% additional increase after the third reminder
11% conversion rate from review requests to reviews after adding the final email
290 potential additional reviews based on the final reminder’s performance
Read the full case study to see how Miller’s Tree Service used NiceJob to grow from 151 to 1,042 Google reviews.
While your automated review campaign simplifies the review request process on a day-to-day basis, it shouldn’t be something you set up once and never look at again. It’s worth checking in periodically to make sure everything is still working the way you want it to.
Take a look at your campaign and ask yourself:
Are both SMS and email requests enabled?
Are all three follow-up reminders turned on?
Is your messaging still accurate and up to date?
Does the timing and sequence make sense for your customer experience?
A quick review can help you make sure you’re taking full advantage of the review tools included with NiceJob Pro. And if you’ve recently changed your services, branding, or customer communication, this is also a good opportunity to make sure your automated messages reflect those changes.
A strong review strategy doesn’t stop after the first request. As we covered in this lesson, customers can easily miss a text, overlook an email, or intend to leave a review and simply forget. That’s why your follow-up sequence matters. By combining SMS and email with multiple automated reminders, you give customers more opportunities to leave a review without adding more manual work for your team.
Make sure your SMS and email requests are enabled, your follow-up reminders are turned on, and your messaging is up to date. Once your campaign is set up, NiceJob can handle the follow-up automatically, giving your customers more opportunities to share their experience while your team focuses on the work at hand.
Ready for your next lesson? In the next NiceJob Academy lesson, we'll look at how AI Replies can save you time and respond to your customers more efficiently.