If you run a roofing business, you know trust is everything. Your work isn’t just cosmetic—it protects homes and families. And while your craftsmanship speaks for itself, there’s one thing that speaks even louder: your customer reviews.
Today’s homeowners rely on online reviews before making hiring decisions. In fact, 95% of people read reviews before choosing a local business. For roofers, reviews don’t just build trust—they help you rank higher in search results, generate more leads, and win more jobs.
In our recent article, How to Get More Leads for Your Roofing Business, we explored how reviews play a key role in lead generation. Now, let’s dig into how to get more reviews—and how to make it easy using the right tools and strategies.
Before we dive into the how, let’s look at why reviews are so essential to growing your roofing business.
Reviews help your business:
Improve local visibility : Fresh, positive reviews help your business rank higher in Google searches like “roof replacement near me”
Establish trust : 95% of customers say they trust businesses with a high volume of reviews
Drive purchasing decisions: 88% of customers say reviews directly influence who they choose to hire
Showcase recent results: Updated reviews reassure customers that you’re still delivering excellent service today
Now that we’ve explored why reviews are crucial, let’s explore simple, effective strategies to help you collect more of them—and keep your roofing business thriving.
Timing makes all the difference. The best time to ask for a review is right after a roof installation or repair—when your customer is most impressed by your professionalism, quality, and cleanup.
To make it easy for customers to leave a review, try:
Thank-you emails: A personalized email sent shortly after the job shows appreciation and prompts a review while the experience is still fresh. (eg. “Hi [Customer Name], thanks again for choosing [Your Business Name]! We’d love to hear how we did—feel free to leave a quick review here: [Link].”)
Text follow-ups: Text messages are quick, convenient, and have high open rates—perfect for friendly, low-pressure review requests. (eg. “Hi [ Name], it was great working on your roof! If you’re happy with the service, would you mind leaving us a review? [Link]”)
Printed review cards: Leave a physical reminder behind, like a branded card with a QR code linking directly to your review page. (eg. “Loved our work? Leave us a review! Just scan this code.”)
Pro tip: If you want more reviews but don’t want to spend all the extra time following up, review automation software like NiceJob can automate your review requests via email and text—making sure you never miss the perfect moment to ask.
Cathedral Roofing tripled their monthly reviews after automating the review request process with NiceJob Pro. It’s one less thing to remember—and more trust signals working for you online.
Even your happiest customers won’t leave a review if it’s inconvenient—or if it slips their mind. That’s why the key to getting more reviews is making the process seamless and keeping your business fresh in their memory.
Here’s how to make your review process easy for customers:
Send a direct link to your Google review page
Use mobile-friendly SMS and email requests
Give customers options (Google, Facebook, etc.)
Follow up with friendly reminders—timed just right
NiceJob’s review platform handles all of this for you, from the first ask to up to 5 polite nudges. Roofing companies like Epic Roofing saw a 142% increase in reviews in just one year with this automated approach.
Responding to reviews isn’t just good manners—it’s smart business. When you reply, especially to positive reviews, you show customers you care and keep your online presence active.
More importantly, Google rewards businesses that engage with reviewers by improving their local search visibility—making you easier to find when it matters most.
With NiceJob Pro’s AI Review response tool, you can:
Automatically reply to positive reviews (eg. 4 stars and up) in your brand’s unique voice
Filter which reviews get auto-replies for full control
Save hours each week by automating responses
Keep your online profiles fresh and active
Boost your local SEO with consistent customer engagement
More engagement, better SEO, and valuable time saved—without lifting a finger.
Great reviews aren’t just for Google—they’re one of your most powerful marketing tools.
Use them to:
Add credibility to your website
Auto-post them to Facebook and Instagram with NiceJob’s Stories feature
Include reviews in proposals or quote follow-ups
Highlight specific jobs with photos and testimonials
Display live reviews on your website
The more places your reviews show up, the more likely they are to influence potential customers at just the right moment.
Everyone on your team plays a role in reputation. Whether it’s the foreman asking for a review after a job, the office team sending a thank-you message, or your estimator reminding customers how much reviews mean—it adds up.
Pro tip: NiceJob allows you to track reviews to recognize which team members are getting noticed for their work and reward them for their contributions.
You don’t need to ask for reviews manually, chase down responses, or hope customers will remember you later. With automation, your review system becomes an always-on trust-building machine.
By making it easy to leave reviews, following up automatically, and using smart tools to stay active and visible, you can turn today’s roofing jobs into tomorrow’s biggest growth driver.