Running a successful roofing business takes more than high-quality shingles and solid craftsmanship—it takes a steady flow of qualified leads. Whether you’re working solo or scaling a growing team, lead generation is the fuel that keeps your business moving forward.
Today’s homeowners aren’t just asking neighbors for referrals or responding to flyers. They’re searching online, comparing reviews, and evaluating credibility before they ever reach out. That means if you want more roofing leads, your online presence has to work just as hard as you do.
Here’s how to generate more leads for your roofing business—without draining your time or marketing budget.
When someone searches “roof repair near me” or “best roofing contractor in [City],” your Google Business Profile is often the first thing they see. A polished, well-reviewed profile can help you rise above the competition and earn their click.
To make your Google Business Profile stand out:
Upload high-quality before-and-after photos of past roofing projects
Ensure your contact info, hours, and website are accurate
Add services like “roof inspections,” “shingle replacement,” or “emergency repair”
Write a clear, keyword-rich business description (eg. "Expert roofing contractor in [City] offering roof repairs, replacements, gutter cleaning, and storm damage restoration.")
Getting more reviews is essential for your roofing business—they boost your credibility, improve your local search ranking, and help turn visitors into customers.
Pro tip: Automating your review requests ensures that every happy customer becomes a lead magnet. Tools like NiceJob can handle SMS/email requests and reminders—so you get more reviews without the hassle.
Roofing is a visual transformation. Leaky, damaged shingles replaced with a sleek new roof? That’s gold for potential customers—and a powerful marketing tool.
Make sure to:
Post before-and-after shots on your Google Business Profile and website
Share project photos on Instagram and Facebook
Use time-lapse videos or drone shots for added impact
Pair these visuals with review requests: sending a photo with your follow-up message reminds customers of the value you delivered—and makes them more likely to leave a review. (P.S. NiceJob allows you to customize your campaign and add before-and-after photos).
When someone is thinking about hiring you, your website is their next stop—a chance to showcase your expertise and win them over. A clear, modern site helps turn curious visitors into confident leads eager to book your services.
Your website should include:
A clean, mobile-friendly design
Clear CTAs like “Get a Free Estimate” or “Book an Inspection”
Trust elements like reviews, warranties, and insurance info
Location-based service pages to boost SEO
Better yet, embed a live feed of your recent reviews or completed jobs. NiceJob’s Stories feature displays social proof and before/after photos directly on your site—turning visitors into customers faster.
Roofing jobs are memorable—and a happy customer is likely to share their experience. Turn that satisfaction into referrals with a simple, incentivized program.
Tips for getting more referrals:
Offer discounts or gift cards for successful referrals
Send a follow-up thank-you message with a referral link
Mention referrals when replying to 5-star reviews
Use an automated referral program so you never a miss a chance at a referral
Referrals bring in warm leads who are already inclined to trust your work. A strong referral program helps turn happy customers into your best source of new business.
Once someone hires you, don’t stop there—your best customers are often your most loyal ones. Learn how to keep them coming back in our blog on getting repeat roofing customers.
Your work speaks for itself—now let it shine online. Platforms like Facebook, Instagram, and even TikTok are powerful tools for showcasing your results. Short-form videos, before-and-after transformations, and customer testimonials can grab attention and build trust fast.
What to post:
Before-and-after photos
Customer testimonials
Seasonal tips like “how to prep your roof for winter”
Time-lapse videos of installs or repairs
Pro tip: With NiceJob’s stories feature, you can automatically post your top reviews to your social channels—keeping your content fresh without extra work.
If you're looking to expand your marketing beyond social, we've also covered broader strategies like branding, positioning, and local outreach in our guide on how to market your roofing business.
One of the most powerful (and often overlooked) ways to generate high-quality roofing leads is by teaming up with businesses that already serve your ideal customers. These partnerships can put you in front of homeowners who need your services—often before they even start searching online.
Great businesses to collaborate with include:
Real estate agents
Property managers
Home inspectors
General contractors
Insurance adjusters
Strong partnerships don’t just send leads your way—they build credibility, expand your network, and position you as the go-to expert in your local market.
Smart ways to collaborate:
Set up a mutual referral system with clear expectations
Create bundled service packages for new homeowners (eg. Partner with a realtor to offer a “New Home Essentials” package that includes a roof inspection, gutter cleaning, and home maintenance checklist.)
Co-host workshops or sponsor neighborhood events to boost visibility together (eg. Team up with a property manager to host a “Home Maintenance 101” event for new homeowners.)
When built on trust and value, these relationships can become long-term lead engines.
You don’t have to chase leads door-to-door or rely solely on ads. By building a strong digital foundation—complete with reviews, proof of your work, and smart automation—you can let your satisfied customers do the talking.
From roofing repairs to full replacements, show people why you’re the contractor they should trust. And with tools that automate reviews, referrals, and website updates, you’ll spend less time marketing—and more time closing jobs.